[MD1] Trendwatch 1999 Creative Atlas Guide
TweetFollow Us on Twitter

[MD1] Trendwatch 1999 Creative Atlas Guide

NEWS -- For Immediate Release

TRENDWATCH 1999 CREATIVE ATLAS GUIDE RELEASED; APPLE TO OUTSELL
WINDOWS AND NT BY MORE THAN 3:1 IN CREATIVE MARKETS

Highlights

-- More than 17,000 creative firms plan purchases of Macintosh and
PowerMac workstations in 1999--nearly 3,400 creative firms plan
Windows 95/98 workstation purchases and 1,600 firms plan Windows NT
workstations purchases;

-- The creative markets represent 62,000 sites and 219,000 seats;

-- The complete report, which provides demographic analysis of the
creative market segmented by state, major metropolitan area and
3-digit zip code, is available now and can be obtained by contacting
TrendWatch offices in Rhode Island (401-568-9899) and San Francisco
(415-380-8561).

HARRISVILLE, RI -- April 8, 1999 -- The release today of the latest
TrendWatch demographic analysis of U.S. creative professionals
indicates that Apple Computer is still the favorite of creative
professionals, yet at an increasing rate. According to TrendWatch,
the creative markets are defined as graphic designers, corporate
design departments, ad agencies, book and magazine publishers,
catalog publishers, commercial photographers, and graphic
illustrators. The report was released today is available only from
TrendWatch.

According to TrendWatch Partner Jim Whittington, "The TrendWatch
Creative Demographic Atlas and Market Segmentation Guide is a
comprehensive market and product development resource used to
identify market and revenue opportunities in the U.S. creative
markets. The report segments the markets by state, major metropolitan
area and 3-digit zip code. This report is the only market information
resource of its kind for companies marketing to creative
professionals."

The following is an excerpt from the TrendWatch research study
entitled "TrendWatch Creative Demographic Atlas and Market
Segmentation Guide." The complete report can be obtained by
contacting TrendWatch offices in Rhode Island (401-568-9899) and San
Francisco (415-380-8561).

Mac vs. PC

Apple continues to dominate the creative markets. Since 1997, planned
purchases of Macintosh and PowerMac workstations has risen 4.96%, yet
during that same period demand for Windows workstations has fallen
19.9%. In 1999, more than 17,000 creative firms plan purchases of
Macintosh and PowerMac workstations.

Nearly 3,400 creative firms plan Windows 95/98 workstation purchases
and 1,600 firms plan Windows NT workstations purchases in '99.
Leading the way is book and magazine publishers which are planning a
300% increase in Windows 95/98 workstation purchases compared to 1998
purchase plans. Accordingly, there is a corresponding 11% decrease in
Mac workstation purchases among these publishers.

According to Dr. Joe Webb, TrendWatch Partner, "Clearly the
perception that Apple is a financially stable company is reflected in
the increasing demand for their workstations."

Additional Significant Data...

-- TOTAL MARKET--The total U.S. professional creative marketplace
represents 62,000 sites--26% graphic designers, 20% commercial
photographers, 18% corporate designers, 16% magazine and book
publishers, 13% ad agencies, 4% graphic illustrators and 3% catalog
publishers;

-- TOTAL SEATS--The total U.S. professional creative marketplace
represents 219,000 seats--35% corporate designers, 20% graphic
designers, 19% ad agencies, 17% magazine and book publishers, 5%
commercial photographers, 3% catalog publishers and 1% graphic
illustrators;

-- STOCK PHOTO--Nearly 15,000 firms will purchase stock photo images
this year, led by graphic designers, corporate design departments and
ad agencies;

-- TELECOM LINES--More than 3,300 creative firms will acquire
broadband telecommunications led by graphic designers, ad agencies,
and corporate design departments;

-- DIGITAL CAMERAS--Over 6,800 creative establishments will buy one
or more digital cameras for production work, led by commercial
photographers, corporate design and departments;

-- SCANNERS--Nearly 9,000 color scanners will be purchased by
creative firms in 1999--91% of the demand is for scanners less than
$10,000;

-- WEB SOFTWARE--Web software will purchased by nearly 7,000 firms,
led by corporate design departments, graphic designers, magazine and
book publishers and ad agencies;

-- SERVERS--Catalog publishers and corporate designer departments
plan 17% and 30% increases in server purchases this year, while other
markets show declines;

-- COLOR COPIERS--Nearly 2,800 creative establishments will be buying
color copiers in 1999--32% will be corporate designers and 36% will
be graphic designers;

-- DTP COLOR PRINTERS--In 1999, Over 14,000 creative establishments
will be buying desktop color printers and proofers--32% of these
purchases will be in the $2,500 to $5000 price range;

Addressing the need for demographic data Dr. Webb added, "It is
generally accepted that the smaller and more distinct groups of
buyers become, the greater the opportunity to meet their needs with a
targeted product or service. Many market segments certainly exist in
the graphic arts industry, and as markets continue to develop and
change, new segments or groups of buyers are continually forming. As
technology changes, and various technologies are adopted and
abandoned, new opportunities for segmentation are created. This atlas
organizes the creative markets into manageable information,
supporting today's marketer."

Availability and Cost

The TrendWatch Creative Demographic Atlas and Market Segmentation
Guide is available now at a retail price of $3950--discounts may be
available for subscribers to other TrendWatch reports. For more
information, please contact TrendWatch partners by e-mail
(partners@trendwatch.com) or phone. On the West Coast, please contact
Jim Whittington (415-380-8561); on the East Coast, Dr. Joseph Webb
(401-568-9899).

EDITOR'S NOTE: Additional data is available for editorial purposes by
contacting Craig Kevghas at CPR Marketing, Inc. (T: 978-392-8990/E:
pr@trendwatch.com).

About TrendWatch...

TrendWatch reports, initiated and published for the past five years
have increasingly gained respect as the foundation for
market-sensitive decision making, and have earned the reputation of
containing the most reliable and timely market intelligence in the
graphic arts and creative marketplace. Dr. Webb may be contacted at
401-568-9899 and Mr. Whittington may be contacted at 415-380-8561.
You can also reach TrendWatch via email (partners@trendwatch.com) or
visit their website (www.trendwatch.com).

Contacts

Dr. Joe Webb, TrendWatch
401-568-9899

Mr. Jim Whittington, CMC, TrendWatch 415-380-8561

Craig Kevghas, CPR Marketing
978-392-8990

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Apple Pro Video Formats 2.0.2 - Updates...
Apple Pro Video Formats brings updates to Apple's professional-level codes for Final Cut Pro X, Motion 5, and Compressor 4. Version 2.0.2: Includes support for the following professional video codecs... Read more
Apple Final Cut Pro X 10.2.2 - Professio...
Apple Final Cut Pro X is a professional video editing solution.Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more
Apple Compressor 4.2.1 - Adds power and...
Compressor adds power and flexibility to Final Cut Pro X export. Customize output settings, work faster with distributed encoding, and tap into a comprehensive set of delivery features. Powerful... Read more
Apple Motion 5.2.2 - Create and customiz...
Apple Motion is designed for video editors, Motion 5 lets you customize Final Cut Pro titles, transitions, and effects. Or create your own dazzling animations in 2D or 3D space, with real-time... Read more
A Better Finder Rename 10.00b1 - File, p...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
CrossOver 14.1.6 - Run Windows apps on y...
CrossOver can get your Windows productivity applications and PC games up and running on your Mac quickly and easily. CrossOver runs the Windows software that you need on Mac at home, in the office,... Read more
Printopia 2.1.14 - Share Mac printers wi...
Run Printopia on your Mac to share its printers to any capable iPhone, iPad or iPod Touch. Printopia will also add virtual printers, allowing you to save print-outs to your Mac and send to apps.... Read more
Google Drive 1.24 - File backup and shar...
Google Drive is a place where you can create, share, collaborate, and keep all of your stuff. Whether you're working with a friend on a joint research project, planning a wedding with your fiancé, or... Read more
Chromium 45.0.2454.85 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 45.0.2454.85: Note: Does not contain the "... Read more
OmniFocus 2.2.5 - GTD task manager with...
OmniFocus helps you manage your tasks the way that you want, freeing you to focus your attention on the things that matter to you most. Capturing tasks and ideas is always a keyboard shortcut away in... Read more

Spirit Hunter is an Upcoming Collectible...
Boomlagoon, the team behind hybrid CCG/runner Monsu, has announced their newest project: a collectible card game/action RPG named Spirit Hunter. [Read more] | Read more »
Zen Brush 2 (Entertainment)
Zen Brush 2 1.0 Device: iOS Universal Category: Entertainment Price: $2.99, Version: 1.0 (iTunes) Description: Zen Brush 2 is a drawing app focused on the strong yet beautiful feel of the East Asian ink brush. | Read more »
NetNewsWire (News)
NetNewsWire 4.0.0 Device: iOS iPhone Category: News Price: $3.99, Version: 4.0.0 (iTunes) Description: Follow the Web NetNewsWire 4, completely written from the ground up for iPhone. NetNewsWire is the best way to keep up with the... | Read more »
Huzzah! Farming Simulator 16 Supports Cl...
As though it weren't difficult enough to resist the siren call of Farming Simulator 16, now it's been updated with cloud saves - so you can jump between devices without missing any of that precious crop-harvesting time. [Read more] | Read more »
Don't Starve: Pocket Edition Finall...
I've made no effort to hide my enjoyment of Don't Starve: Pocket Edition, but I will admit I was a tiny bit disappointed that it was only available for the iPad. Well nuts to that, because Klei Entertainment has made it universal! [Read more] | Read more »
Goat Simulator Wasn't Enough? Then...
If you just didn't get enough goat in Goat Simulator - or if you've been wanting to play a simulated MMO as a microwave - then you're in luck! Goat Simulator MMO Simulator is out now, and it's a game about simulated goats in simulated MMOs. Plus... | Read more »
You Can Play Madfinger Games' Unkil...
Madfinger Games - probably best known for the Dead Trigger series - has officially launched their newest zombie shooter (that isn't called Dead Trigger), named Unkilled. [Read more] | Read more »
KORG iELECTRIBE for iPhone (Music)
KORG iELECTRIBE for iPhone 1.0.1 Device: iOS iPhone Category: Music Price: $9.99, Version: 1.0.1 (iTunes) Description: ** 50% OFF Special Launch Sale - For a Limited Time **The ELECTRIBE reborn in an even smaller form A full-fledged... | Read more »
Toca Life: City Just Got a Bunch of New...
Toca Life: City is Toca Boca's most popular app (number 1 in 47 different countries, apparently), and it's just had an update that adds a bunch of new content. [Read more] | Read more »
My Country 3D is More About Cities than...
My Country 3D is an upcoming city builder from Game Insight that looks pretty decent - although the name seems a tad out of whack for a city builder. Ah well, it is what it is. [Read more] | Read more »

Price Scanner via MacPrices.net

DEVONthink and Co. 40% Off For Students And E...
Students and teachers are either preparing for the new semester or are already back in school. And the better organized they are the easier it is for them to concentrate on what’s really important:... Read more
Labor Day Weekend Sale: MacBook Air for up to...
Best Buy has MacBook Airs on sale for up to $150 off MSRP on their online store this weekend. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-... Read more
BassJump Subwoofer for MacBook Refreshed...
Twelve South has released a software update for BassJump, their portable subwoofer for Macbook. BassJump 3.0 has a radically redesigned interface, and the software refresh makes the BassJump... Read more
Near-Office Input Functionality Virtually Any...
Today Logitech introduced the Logitech K380 Multi-Device Bluetooth Keyboard and the Logitech M535 Bluetooth Mouse, giving users the freedom to work on any device, most anywhere. According to... Read more
College Student Deals: Additional $100 off Ma...
Take an additional $100 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through September 4, 2015. Anyone with a valid .EDU email address can take... Read more
2.8GHz Mac mini available for $988, includes...
Adorama has the 2.8GHz Mac mini available for $988, $11 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more
Will You Buy An iPad Pro? – The ‘Book Mystiqu...
It looks like we may not have to wait much longer to see what finally materializes as a new, larger-panel iPad (Pro/Plus?) Usually reliable Apple product prognosticator KGI Securities analyst Ming-... Read more
eFileCabinet Announces SMB Document Managemen...
Electronic document management (EDM) eFileCabinet, Inc., a hosted solutions provider for small to medium businesses, has announced that its SecureDrawer and eFileCabinet Online services will be... Read more
WaterField Designs Unveils American-Made, All...
San Francisco’s WaterField Designs today unveiled their all-leather Cozmo 2.0 — an elegant attach laptop bag with carefully-designed features to suit any business environment. The Cozmo 2.0 is... Read more
Apple’s 2015 Back to School promotion: Free B...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Content Partner Engineer - *Apple* TV - App...
**Job Summary** The Apple TV team is looking for an experienced engineer with a passion for delivering first in class home entertainment solutions. The candidate will Read more
*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
*Apple* Retail - Multiple Customer Support P...
Job Description: Customer Support Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the Read more
*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.