[MD1] Roizen to leave Apple
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[MD1] Roizen to leave Apple

Roizen to leave Apple

CUPERTINO, Calif.- February 10, 1997 - Apple Computer Inc. today announced
that Heidi Roizen, 38, the company's vice president of Developer
Relations, will be leaving the company on February 19, 1996.

Roizen joined Apple one year ago (February 1996) with the stated intent "to
get Apple back on track with the developer community," and in that time has
successfully designed and implemented key programs that have strengthened
Apple's position with software developers. "In her tenure at Apple, Heidi
greatly improved Apple's developer relations activities-taking them from a
nadir in 1996 to the much healthier, more open and interactive relationship
we have today," said Guerrino de Luca, executive vice president Apple
Marketing. "She implemented many new assistance programs. And most
importantly, she brought a deeper understanding of the importance of the
developer communitiy to Apple's management team. "While we will miss
Heidi, the lessons she has taught the organization will not be lost as
Apple embarks on creating the Rhapsody platform, which should lead to many
new opportunities for the developer community. We wish her well and look
forward to building on what she's accomplished."

Roizen said, "Apple's management is taking dramatic positive action that I
believe will lead the company to a turnaround. The most rewarding aspect of
my time at Apple has been the opportunity to work with the people-both
inside and outside of Apple-in this incredible community known as Macintosh.

"I'll remain a member of that community and will continue to cheer Apple on
as both a shareholder and a customer."

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, handheld
computers and Internet content. Headquartered in Cupertino, California,
Apple develops, manufactures, licenses and markets solutions, products,
technologies and services for business, education, consumer, entertainment,
scientific and engineering and government customers in more than 140

Press Contacts:

Ken Smith Apple Computer, Inc.
(408) 974-5675
email: kensmith@apple.com

Katie Cotton Apple Computer, Inc.
(408) 974-7269
email: katiec@apple.com


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