[MD1] Philips & Metrowerks Collab on Media Processing
TweetFollow Us on Twitter

[MD1] Philips & Metrowerks Collab on Media Processing

Press Contacts:
Cynthia Fray
Media Relations
Metrowerks Inc.

Jim Welch
Chief Financial Officer
Metrowerks Inc.

Jodi Guilbault
Philips Semiconductors

Kathy Keller
Oak Ridge Public Relations


Philips' TriMedia Processor Tools to be Hosted in the Metrowerks
CodeWarrior IDE

SAN FRANCISCO, California--January 6, 1997--Philips Semiconductors
(Sunnyvale, Calif.) and Metrowerks (Austin, Tex.) have announced an
agreement that provides new software programming tools for improving
real-time graphic, audio and video quality for Mac(TM) OS systems using
the TriMedia(TM) processor.

Metrowerks, a leading developer of computer language products, will
integrate Philips Semiconductors' TriMedia development tools into its
CodeWarrior(R) software development environment. The agreement will provide
software developers with a single environment for development of Macintosh
multimedia applications utilizing the TriMedia processor. The growing
library of multimedia software available for the TriMedia processor can now
be utilized in an integrated environment.

"We're very happy to be working with the Philips Semiconductors TriMedia
Group in support of its tools," said Greg Galanos, president and chief
technology officer of Metrowerks. "The combination of our CodeWarrior IDE
(Integrated Development Environment) and the tools for the TriMedia
processor from Philips will provide developers with a robust system for
writing TriMedia-savvy applications. The agreement with Philips further
extends Metrowerks' embedded tools strategy to include support for media
processors for the first time."

"We designed TriMedia for easy, high-level language programming, and our
goal is to make it as easy to program as a general purpose processor. Our
agreement with Metrowerks is a major step toward reaching that goal, and
demonstrates our commitment to the Mac OS development community," said
Keith Flagler, general manager of Philips' TriMedia Group.

The CodeWarrior and Philips TriMedia tools will comprise a new Metrowerks
product: "CodeWarrior for TriMedia." CodeWarrior for TriMedia will be
hosted on both Mac OS and Windows(R) 95/NT and offer support for
development in C and C++. Scheduled for release in the summer of 1997,
CodeWarrior for TriMedia will be available direct from Metrowerks and
Metrowerks authorized distributors and is expected to sell for a suggested
retail price of US$699.

TriMedia's software-programmable multimedia processor is designed
specifically for handling high-performance multimedia and communications
operations. The device concurrently processes in real-time various media
types, including audio, video and graphics. Based on a Very Long
Instruction Word (VLIW) architecture, which packs up to five operations in
a single VLIW instruction, the TriMedia processor is capable of executing
up to four billion integer operations per second. In addition to the
processor core, the TriMedia chip integrates several independent direct
memory access (DMA) units, a glueless synchronous DRAM interface and a
glueless PCI bus interface. All the internal elements communicate via an
on-chip 32-bit data highway.

Founded in 1985, Metrowerks develops, markets and supports a complete line
of computer language products for building Mac OS, Windows 95, Windows
NT(TM), MagicCap(TM), BeOS(TM), PalmOS(TM), PlayStation(TM) OS and
PowerTV(TM) applications. Metrowerks' CodeWarrior products have become the
industry standard for professional Mac-hosted software development with
more than 50,000 registered users in 70 countries. Additional information
on Metrowerks and its products can be obtained in the U.S. by sending
e-mail to info@metrowerks.com, by calling (800) 377-5416, or via the
Internet at http://www.metrowerks.com.

Philips Semiconductors' TriMedia Product Group was established in 1994 and
is based in Sunnyvale, California. The mission of the product group is to
bring to market high-performance, programmable multimedia processor
technology that will power the next generation of multimedia products at an
affordable price. TriMedia is part of Philips' Communications and
Multimedia Business Group. Philips created this Business Group to bring
together the latest technology and a knowledge base to drive innovation and
provide a complete, competitive product portfolio for the emerging and
fast-growing communications and multimedia markets.

Philips Semiconductors, Inc., a subsidiary of Philips Electronics North
America Corporation and an affiliate of Philips Electronics NV,
headquartered in Eindhoven, The Netherlands, is the eleventh largest
semiconductor supplier in the world. Philips Semiconductors' innovations in
digital audio, video, and mobile technology position the company as a
leader in the consumer, multimedia, and wireless communications market.
Sales offices are located in all major markets around the world and are
supported by regional customer applications labs. Additional information on
Philips Semiconductors can be obtained by accessing the home page at

Note to Editors: Both Philips Semiconductors (Booth #3171) and Metrowerks
(Booth #3647) will be exhibiting at MacWorld Expo from January 7 - 10,
1997, in Moscone Center's North Hall in San Francisco, California.

# # #

Metrowerks, the Metrowerks logo and CodeWarrior are registered trademarks
of Metrowerks Inc. TriMedia is a trademark of Philips Semiconductors. Apple
and Macintosh are registered trademarks of Apple Computer, Inc. Mac is a
trademark of Apple Computer, Inc. Windows, Windows NT and Windows 95 are
either registered trademarks or trademarks of Microsoft Corp. in the United
States and/or other countries. All other companies and products may be
trademarks of their respective holders and are hereby recognized.
Statements in this press release regarding CodeWarrior for TriMedia are
forward looking statements that involve risks and uncertainties, including
successful and timely development of CodeWarrior for TriMedia and customer
acceptance of the product.



Community Search:
MacTech Search:

Software Updates via MacUpdate

ExpanDrive - Access cloud storag...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Markly 1.5.3 - Create measurement and de...
Markly is a measurement and design-spec plugin/extension for Photoshop and Sketch. It is made for modern Web designers and app front-end developers. You can add specification marks simply by clicking... Read more
Suitcase Fusion 6 17.3.0 - Font manageme...
Suitcase Fusion 6 is the creative professional's font manager. Every professional font manager should deliver the basics: spectacular previews, powerful search tools, and efficient font organization... Read more
Nisus Writer Pro 2.1.2 - Multilingual wo...
Nisus Writer Pro is a powerful multilingual word processor, similar to its entry level products, but brings new features such as table of contents, indexing, bookmarks, widow and orphan control,... Read more
calibre 2.40.0 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Vivaldi - An advanced browser...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
OmniPlan 3.0 - Robust project management...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Yummy FTP 1.11 - FTP/SFTP/FTPS client fo...
Yummy FTP is an FTP + SFTP + FTPS file transfer client which focuses on speed, reliability and productivity. Whether you need to transfer a few files or a few thousand, schedule automatic backups, or... Read more
Tweetbot 2.1 - Popular Twitter client. (...
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
MacPilot 8.0 - Enable over 1,200 hidden...
MacPilot gives you the power of UNIX and the simplicity of Macintosh, which means a phenomenal amount of untapped power in your hands! Use MacPilot to unlock over 1,200 features, and access them all... Read more

Balloony Land offers a fresh twist on th...
Balloony Land by Palringo offers a fresh twist on the match three genre and is out now on iOS and Android. First-off, you'll be popping balloons instead of crushing candy and the balloons will float up and fill the empty spaces instead of dropping... | Read more »
Graphic - vector illustration and design...
Graphic - vector illustration and design 1.0 Device: iOS iPhone Category: Productivity Price: $2.99, Version: 1.0 (iTunes) Description: Autodesk Graphic is a powerful full-featured vector drawing and illustration application right in... | Read more »
Sago Mini Babies (Education)
Sago Mini Babies 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Introducing the Sago Mini babies. Boys and girls love caring for these adorable characters. Feed Robin her favorite mush... | Read more »
PAUSE - Relaxation at your fingertip (H...
PAUSE - Relaxation at your fingertip 1.1 Device: iOS iPhone Category: Healthcare & Fitness Price: $1.99, Version: 1.1 (iTunes) Description: | Read more »
Super Sharp (Games)
Super Sharp 1.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1 (iTunes) Description: Your finger has never been so sharp! Cut with skill to complete the 120 ingenious physics levels of Super Sharp and become a cut... | Read more »
Assembly - Graphic design for everyone...
Assembly - Graphic design for everyone 1.0 Device: iOS Universal Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Assembly is the easiest most powerful design tool on the App Store. Create anything you can... | Read more »
Dub Dash (Games)
Dub Dash 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ARE YOU READY FOR THE ULTIMATE CHALLENGE? UNIQUE SYMBIOSIS OF MUSIC AND GRAPHICS | Read more »
Leave Me Alone (Games)
Leave Me Alone 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: 33% off launch sale!!! Somewhere between the 1980s and 1990s there exists a world that never was. A world of skatepunks,... | Read more »
YAMGUN (Games)
YAMGUN 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: The invasion has begun! Protect the walls of the citadel against waves of enemies! But watch out, you will soon run out of ammo...... | Read more »
Chesh (Games)
Chesh 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It’s like chess, only not at all. ***40% off for a limited time to celebrate our launch!*** Chesh is a game of skill, strategy, luck,... | Read more »

Price Scanner via MacPrices.net

TP-LINK Next-Gen Routers Support a Large Numb...
TP-LINK, specialists in consumer and business networking products, have announced the availability of Archer C2600, the company’s next-generation router featuring wireless AC, multi-user MIMO, and 4-... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Save up to $350 with Apple refurbished iMacs
Apple has Certified Refurbished iMacs available for up to $350 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27″ 3.5GHz 5K iMac – $1949 $350 off MSRP - 27... Read more
Mac Pros on sale for up to $300 off MSRP
B&H Photo has Mac Pros on sale for up to $300 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2818.99, $181 off MSRP - 3.5GHz 6-core Mac Pro: $3699... Read more
5K iMacs on sale for up to $150 off MSRP, fre...
B&H Photo has the 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. They have the 27″ 3.5GHz 5K iMac on sale for $2149, $150 off MSRP... Read more
Twelve South Redesigns BookArc For Today’s Sm...
Twelve South has announced a redesigned version of their very first product, BookArc for MacBook. Tailored specifically for the newest generation of MacBooks, BookArc holds the new, smaller Apple... Read more
Phone 6s Tips & Tricks – Tips Book For iP...
Poole, United Kingdom based Tap Guides Ltd. has announced the release and immediate availability of iPhone 6s Tips & Tricks, an in-depth eBook available in the iBookstore that’s priced just $2.99... Read more
Apple refurbished 2014 13-inch Retina MacBook...
Apple has Certified Refurbished 2014 13″ Retina MacBook Pros available for up to $400 off original MSRP, starting at $979. An Apple one-year warranty is included with each model, and shipping is free... Read more
13-inch 2.5GHz MacBook Pro on sale for $994,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $994.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $105 off MSRP. Price valid... Read more
Is The iPad Pro Really A Serious Laptop Repla...
Probably not, at least for productive professionals and other power users. Steve Jobs declared that we’d entered the “post-PC Era” with the advent of the original iPad in 2010, a phrase we don’t hear... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're Read more
*Apple* Solutions Consultant -Bilingual, Chi...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
SW QA Engineer - *Apple* TV - Apple (United...
**Job Summary** The Apple TV team is looking for experienced Quality Assurance Engineers with a passion for delivering first in class home entertainment solutions. **Key Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.