[MD1] MacAddict and Aladdin Sys Partner
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[MD1] MacAddict and Aladdin Sys Partner


Monthly CD-ROM Brings Consumers and MAC OS Software Publishers Closer Together

BRISBANE, CA (August 13, 1997)-MacAddict Magazine, one of seven
publications from Imagine Publishing Inc., and Aladdin Systems, the
creators of StuffIt InstallerMaker(tm), will be helping Mac OS software
developers distribute their software to the passionate MacAddict readers.

Each month MacAddict bundles a CD-ROM disc with it's monthly distribution
of 140,000. Starting with the December issue, MacAddict will feature a
"Try Before You Buy" virtual store containing software enabled for
electronic commerce using Aladdin's InstallerMaker. Taking advantage of
MacAddict's mass distribution, Mac software publishers can now incorporate
InstallerMaker's technology onto the monthly CD-ROMs to increase their
distribution and sales.

"This is just one more way that MacAddict is helping Mac developers get
their products, and product messages out to the most influential group of
Mac consumers," said Patricia Neuray, MacAddict Publisher. "In addition to
using our print magazine CD-ROM and websites to market their products,
developers can now directly generate sales. No other publication offers
developers this unique integrated opportunity."

Aladdin's InstallerMaker software allows developers to create trialware
(time locked demos) of their software with just a few menu selections, no
coding is required. Developers set the trial period for a specified number
of days or launches. At each launch of the application, the end-user is
prompted to purchase the software. Users can purchase software through
embedded technology via the Internet, modem, a voice call, fax, or US mail.
Once purchased by an end-user, the software will shed InstallerMaker's
front-end and return the software to its off-the-shelf the original format.
The only difference between buying software from a store versus buying it
using InstallerMaker is convenience--the consumer never has to leave their
house to receive a product.

"This monthly CD-ROM comes at a critical time for Mac OS developers. One
look at Mac OS 8 sales and MacAddict circulation growth shows that interest
in new Mac software is high, but traditional channels are failing to take
advantage of this opportunity. The MacAddict CD fills a dynamic and growing
need in the consumer market," said Brad Peppard, Vice President of
Marketing at Aladdin.

"MacAddict is pleased to be partnering with Aladdin Systems to help
developers increase their software sales," said Brian Schussler, Electronic
Software Sales Director for MacAddict. "This is yet another way MacAddict
is making an innovative contribution to the Mac marketplace."

About MacAddict

In only one year of publication, MacAddict magazine has surged in
popularity and just received the 1996 Computer Publishers Association "Best
Overall Magazine" award. MacAddict is the hands-on guide to everything
Macintosh. Its regular sections include the How To section, which gives
readers step-by-step instructions for using their Macs more fully; reviews
of the latest hardware and software; Cravings which covers all of the
newest products in the market; PowerPlay, where readers can discover the
secrets behind the Mac gaming industry; and more.

About Imagine Publishing

Imagine Publishing Inc. of Brisbane, Calif., is at the forefront of
multimedia and has a mission to attract the most active, passionate readers
in each of the subject areas it targets. It does this by integrating three
publishing media (print, CD-ROM and the Internet) to create a uniquely
compelling experience. The seven monthly consumer magazines published by
Imagine focus on computing, video games and the Internet. Its publications
include boot, MacAddict, The Net, Next Generation, PC Gamer, PSM and Ultra
Game Players. All publications, except PSM, have an accompanying CD-ROM
and Web site. Other Imagine Web sites include the newly launched MacAddict
Network, comprised of MacAddict.com, The Practical Mac, The Evangelist Web
Site and 14 third-party affiliates. For more information, contact Imagine
Publishing at 150 North Hill Drive, Brisbane, CA 94005; (415) 468-4684
(voice); 415/468-4686 (fax) or via the Internet at

Contact Information: For business development opportunities please contact
Brian Schussler, Director of Electronic Software Sales at (415) 468-4684 x
734 or via email at bschussler@macaddict.com. For press inquiries, please
contact Susan Lusty, Director of Communications at (415) 468-4684 x 115 or
via email at slusty@imagine-inc.com.

About Aladdin Systems

Founded in 1988, Aladdin Systems, Inc. is the developer and publisher of
)award winning business and consumer products. Aladdin publishes
StuffIt(tm), the Macintosh and Internet compression standard; Spring
Cleaning(tm) the fastest and safest way to clean up your Mac; Private
File(tm), the fastest and easiest way to protect your sensitive information
and Aladdin FlashBack(tm), the ultimate safety net for any Macintosh file.
Other Aladdin products include: InstallerMaker(tm), the Macintosh
installation standard and ShrinkWrap(tm), the quickest and easiest way to
create and distribute disk images. Aladdin products are designed to help
users take full advantage of their computer by making life easier. Aladdin
is located at 165 Westridge Dr., Watsonville, CA 95076, USA

Contact Information: For more information about Aladdin Systems, please
contact Jennifer Lyng or Kendra Howell at (408) 761-6200 or via email at

InstallerMaker is a trademark of Aladdin Systems, Inc.


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