[MD1] FY1997 Mac Installed Base and User Statistics
TweetFollow Us on Twitter

[MD1] FY1997 Mac Installed Base and User Statistics

This is a resend which corrects a slight error we made in the previous
version -- a slip of the mouse which edited out one digit in one of the
tables. Sorry for the confusion.

MacDev-1

------------------------

A recent analysis of the worldwide Macintosh installed base and the
Macintosh user base for fiscal year 1997 (ending September 30), revealed a
number of interesting highlights, including the following:

* 27.6 million Macintosh computers have been shipped worldwide since 1984.

* 79 percent of all Macintosh computers shipped are still in use. (That's
21.8 million active Macintosh computers.)

* There are an average of 3.2 users per active installed Macintosh, which
means there are 69.3 million Macintosh users worldwide.

(http://devworld.apple.com/stats.html) text copied here:

------------------------

FY1997 Macintosh Installed Base and User Statistics

"How many Macintosh computers have been sold? How many people use Macintosh
today? Where are they, and what do they use the Macintosh for?"

Apple Computer, Inc. believes that, as a valued Macintosh developer,
customer, or potential customer, you deserve to know the answers to these
and similar questions. This page contains the best information Apple has,
and we are sharing it with you to convince you--the customer--that the
Macintosh platform is alive and quite healthy, and you--the developer--that
the Macintosh platform deserves serious consideration for your development
efforts.

The data below is taken directly from Apple's Market Tracking Model, which
Apple uses internally in making its business decisions. The Market Tracking
Model is derived from various data sources, including numerous primary
end-user surveys, secondary research, Apple-internal data, industry
statistics, the Apple Customer Database, and customer demographics. The
data on this page is taken from the FY1997 Market Tracking Model, which
measures the Macintosh installed base as of September 30, 1997.

Highlights

The detailed data is given below. However, always keep in mind the
following points, which summarize what Apple knows about its Macintosh
customers and installed base:

27.6 million Apple Macintosh computers have been shipped worldwide since
1984. 79% of all Apple Macintosh computers shipped are still active in the
installed base (21.8 million Macintosh computers in use today). There are
an average of 3.2 users per Apple Macintosh computer in use today, which
computes to approximately 69.3 million Macintosh users worldwide.

Cumulative Macintosh Shipments
From the introduction of the Macintosh in 1984 through FY97 year end, Apple
has shipped 27,608,442 Macintosh computers worldwide.

TOTAL UNITS SHIPPED, BY REGION
USA EUROPE PACIFIC* WORLDWIDE
Total Units 15,324,200 6,163,386 6,120,857 27,608,442

*Japan, Canada, Latin America, Australia, Asia Pacific

Active Installed Base
As of the end of fiscal year 1997, Apple estimates the installed base of
Apple Macintosh computers currently in use to be about 21,800,000 Macintosh
computers, accounting for almost 80% of all Macintosh computers ever
shipped.

ACTIVE MACINTOSH UNITS, BY REGION AND MARKET

USA EUROPE PACIFIC* WORLDWIDE
Bus/Gov't 1,848,006 2,031,595 2,306,421 6,186,022
K-12 Inst 3,810,324 602,686 643,181 5,056,191
HED Inst 431,223 177,884 238,553 847,660
Home 5,536,152 1,822,491 2,333,029 9,691,672
Total 11,625,705 4,634,656 5,521,184 21,781,545

*Japan, Canada, Latin America, Australia, Asia Pacific

Macintosh User Base
As of the end of fiscal year 1997, Apple estimates the number of people
using Apple Macintosh computers to be about 69,300,000 people, representing
a worldwide average of 3.2 users per Macintosh computer in use today. This
estimate of the number of individuals using Macintosh computers is based on
demographics, Market Tracking Model installed-base estimates, and
conservative judgment on Apple's part. The bottoms-up analysis, below, was
done by segment and by country.

MACINTOSH USERS, BY REGION AND MARKET

USA EUROPE PACIFIC* WORLDWIDE
Bus/Gov't 1,848,006 2,047,135 2,375,610 6,270,751
K-12 Inst 22,921,863 8,433,274 6,378,445 37,733,582
HED Inst 646,835 266,826 357,834 1,271,495
Home 12,567,065 4,624,842 6,791,485 23,983,392
Total 37,983,769 15,372,077 15,903,374 69,259,220

*Japan, Canada, Latin America, Australia, Asia Pacific

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

CSR Racing 2: Your guide to what's...
CSR Racing 2, or CSR2, as it likes to call itself, has finally arrived. The follow-up to the immensely popular drag racing game CSR Racing is the first release from NaturalMotion since the studio's acquisition by Zynga in early 2014. [Read more] | Read more »
The Slaughter: Act One (Games)
The Slaughter: Act One 1.0.323 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.323 (iTunes) Description: “The game mixes realism and surrealism to create a story that can cause just as much laughter as fear. A-” -... | Read more »
NEO TURF MASTERS (Games)
NEO TURF MASTERS 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: NEOGEO’s legendary golf game is back, in a brand-new mobile version with touch controls! NEO TURF MASTERS (also known as “BIG... | Read more »
How to send money to a friend with the F...
Facebook is already a lot of things to a lot of people. It's a social network, sure, but also a tool for catologing memories, chatting with friends, and much more. [Read more] | Read more »
Branch out into the Chinese market with...
Created a game that you’re super enthused about, only to find yourself struggling to get it the exposure that you believe it duly deserves? With the time, energy and money that goes into development, it’s only right that games should be given the... | Read more »
Pocket Arcade Story (Games)
Pocket Arcade Story 1.00 Device: iOS Universal Category: Games Price: $4.99, Version: 1.00 (iTunes) Description: Here comes a new challenger: it's the arcade simulation game you've been waiting for! Build your very own gaming... | Read more »
How to get coins faster in Rodeo Stamped...
There comes a time in a cowboy or cowgirl's life when all the riding and lassoing skills in the world aren't enough. You're going to need some cold, hard cash to keep your sky zoo expanding in Rodeo Stampede. [Read more] | Read more »
How to out-do Cam Newton in Can You Dab?
The thing about dance crazes is that you're never really sure when they've run their course. Take the Dab, for instance. Propelled by its adoption as the touchdown celebration of choice for Carolina Panthers quarterback Cam Newton, the Dab seemed... | Read more »
Artik Games releases Splashy Cats for An...
Splashy Cats had us hooked from the title alone, and when we found out the game was literally just zig-zagging one of our favourite pop-culture references, guised as a playable cat character, down a river – our appetites were whetted to say the... | Read more »
Battle Cars (Games)
Battle Cars 1.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1 (iTunes) Description: Welcome to the world of Battle Cars. Battle Cars is a classic arcade top-down racing game with fast mini cars and funny weapons to... | Read more »

Price Scanner via MacPrices.net

9-inch 128GB Silver iPad Pro on sale for $50...
B&H Photo has the 9.7″ 128GB Silver Apple iPad Pro on sale for $699 including free shipping plus NY tax only. Their price is $50 off MSRP. Read more
Why Use Indie Opera And Vivaldi Instead Of Sa...
For many years my web browser workhorses were various permutations and spinoffs of the Netscape/Mozilla/Firefox Open Source platform, and the Norwegian indie browser Opera, which I took a shine to... Read more
Western Digital Launches Worlds Fastest 256GB...
At the Mobile World Congress in Shanghai Western Digital Corporation this week introduced a new suite of 256 gigabyte (GB) microSD cards, which includes the new 256GB SanDisk Extreme microSDXC UHS-I... Read more
KeyCue 8.1 Integrates With Typinator To Displ...
Ergonis Software has released KeyCue 8.1, a new version of the company’s keyboard shortcut cheat sheet. KeyCue 8 introduced a new way to define a wide variety of triggers, which can be used to... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
21-inch 2.8GHz iMac on sale for $1199, save $...
Amazon has the 21″ 2.8GHz iMac (model #MK442LL/A) on sale for $1199.99 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
13-inch 2.5GHz MacBook Pro (Apple refurbished...
Apple has Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros... Read more
MacBook Airs on sale for up to $50-$100 off M...
B&H Photo has 13″ and 11″ MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air: $849 $50 off list price - 11″ 1.... Read more
Brexit Vote Result Forecast To Slash UK 2016...
Uncertainty and economic volatility can be expected to increase over the next nine months, as the Brexit and concerns over the future of the EU hit IT investment, say Canalys market analysts, with... Read more
13-inch 256GB MacBook Air on sale for $1149,...
Amazon has the 2016 13″ 1.6GHz/256GB MacBook Air (model MMGG2LL/A) on sale for $1149.99 including free shipping. Their price is also $50 off MSRP. Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* Retail - Multiple Positions, Willow...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.