[MD1] Flash 3: Server-based Flash Generator
TweetFollow Us on Twitter

[MD1] Flash 3: Server-based Flash Generator

For Immediate Release

Macromedia
Kirsten Armstrong
kirsten@macromedia.com
(415) 252-4088

MACROMEDIA INTRODUCES FLASH 3,
UNVEILS NEW SERVER-BASED FLASH GENERATOR

Major Upgrade of the Internet's Leading Tool for Vector Graphics and
Animation Debuts New Server-Side Solution for Generating Data-Driven Web
Graphics

San Francisco, Calif. *April 14, 1998*Macromedia, Inc. (NASDAQ: MACR) today
announced a major upgrade of Macromedia Flash, the leading design tool for
interactive vector graphics and animation on the Web. The company also
unveiled Macromedia Flash Generator, a powerful new server-based product
for the real-time generation of web graphics and animation.

"Flash has enabled many of the world's most innovative web designers to
create engaging, interactive Internet destinations," said Rob Burgess,
president and chief executive officer at Macromedia. "Now with Flash
Generator, Flash graphics can be automatically generated for a wide range
of new business and commerce applications. These two new products are
beautiful new examples of our vision to transform the web for developers,
enterprises and consumers."

The public beta of Flash 3 is now available for download at no charge at
http://www.flash.com. With more than 40 million downloads in the past year,
Flash has become the premier web interface design tool among a broad range
of web content publishers, including the International Olympic Committee,
Disney Blast, Sony Europe, Suzuki, FOX and NBC.

In a related announcement today, Macromedia announced it is making its
popular Flash file format (.swf) available as an open Internet standard.
The announcement received widespread support from Microsoft, RealNetworks,
@Home, Associated Press, WebTV, IBM, Broderbund, and a host of other
industry leaders. (See related announcement.)

NEW FEATURES IN FLASH 3
Flash 3 offers several fundamental new design capabilities for creating and
delivering compact, fast, and beautiful web animation, graphics,
navigation, maps, cartoons, and more - even over slow modem connections.
These include:

* Vector & Bitmap Transparency - Flash users can now create translucent
graphics, overlay transparent vector objects on bitmaps, and vary the
levels of opacity, transparent colors, gradients and other attributes at
any time. For example, set-top box developers can use this feature to
create transparent program guides that overlay video.

* Animated Buttons and Menus - New support for sprite animation allows for
easy creation of animated buttons, hierarchical and pop-up menus,
checkboxes, and puzzle games - enabling Flash users to incorporate more
intuitive navigation and sophisticated interactivity into their web pages.

* Shape Morphing - New shape morphing lets web designers easily morph any
graphic across any number of frames, without having to draw each
incremental change in its own key frame. Morphing enables fast,
eye-catching transitions.

* Bandwidth Profiling - Flash now provides a graphical representation of
how Flash movies are streaming. By simply adjusting for a target modem
speed, such as 28.8 kps, web designers can see exactly how their movies are
streaming, and easily optimize them. Bandwidth profiling helps guarantee
fast delivery of web graphics and animation.

* Standalone Projectors - Flash movies can now be delivered along with the
Flash player in a single file, allowing users to deliver Flash animations
on floppy diskettes, CD-ROMs and DVD-ROMs, as well as the Internet.
Projectors enable everything from greeting cards delivered on floppy disks
to standalone presentations.

"The new capabilities in Flash 3 allow us to incorporate cutting-edge,
professional graphics into our digital sports coverage that look clear and
crisp on any browser. And we've already used Flash 3 technology in our
production of the Web site for the International Olympic Committee," said
Alan Ramadan, president and CEO of Quokka Sports. "As the leader in digital
sports media, we're excited to see new technology that helps us
revolutionize the way people experience sports." (This International
Olympic Committee Web site can be viewed on the Web at www.olympic.org).

FLASH GENERATOR - DATA-DRIVEN DESIGN FOR WEB SITE GRAPHICS Macromedia's new
Flash Generator product is a powerful server-based product that automates
the real-time creation of web graphics. With Flash Generator, any graphic -
from personalized banner advertising to custom weather maps to automated
event listings - can be driven from a data source and refreshed without
redesigning the entire graphic or page.

Flash Generator is designed for data-driven sites with frequently changing
graphical content, such as:

News and Information Sites, which need to display live information, such
as graphical sports scores, headlines, weather maps, response graphs, or
event listings.

Corporate/commerce sites that dynamically generate promotional
information, real-time advertising, charts and schematics.

Destination sites that require personalization and customization of the
interface for each user, as well as branded, promotional content.

"Flash Generator dramatically streamlines the costly and repetitive task of
refreshing graphics on a web site," said Norm Meyrowitz, executive vice
president and chief technical officer of Macromedia Products. "Now Flash
designers can create the graphical front-end for sophisticated server-side
applications with minimal custom programming."

Currently, web designers must manually update web graphics and animation at
set intervals from content that resides in a database. As sites
increasingly rely on this frequently changing data, the production of web
pages can become time consuming and error prone. Flash Generator now gives
web designers more flexibility and control over the appearance of this
data; while providing end users with a rich, interactive view of live
information. Flash Generator output can be both vector-based, interactive
Flash files as well as GIF or animated GIF. To see the Generator in action,
visit http://www.flash.com/generator.

VECTORS REVOLUTIONIZE THE WEB
Vector-based graphics have numerous advantages in designing animation,
graphics, and user interface for web pages. Flash, which is based on vector
technology, produces files that are compact and which stream, or play, as
they download. Files created in Flash and Flash Generator break the
bandwidth barrier to provide users with high performance playback, even
over slow modem connections. Playback is also ubiquitous, and supported on
a wide variety of platforms and by numerous web standards, including .swf,
GIF and animated GIF. Flash also has the ability to play back in Java
enabled browsers via the new Flash player Java Edition. To learn more about
Flash and vector graphics, visit http://www.flash.com.

PRICING AND AVAILABILITY
A pre-release public beta of Flash 3 is currently available for download at
no charge at http://www.flash.com. Flash 3 for Windows 95, Windows NT and
Power Macintosh will be available in Spring 1998 for an estimated street
price of $299 US, and an upgrade price of $99 US from any previous version
of Flash or FutureSplash. Flash is also available with FreeHand 8 and
Insta.HTML in the Design in Motion Suite at the estimated street price of
$499 US. All products are available for purchase directly from Macromedia
at www.macromall.com or (800) 457-1774, and through traditional software
distribution channels. Interested parties outside North America should
contact their local Macromedia distributor for pricing and availability.
For the name of a Macromedia authorized reseller in your area, call (800)
326-2128 or visit www.macromedia.com.

Flash Generator will be available in Summer 1998. To sign up for a
pre-release beta version or to learn more about Flash Generator, visit
http://www.flash.com/generator. Interested parties should contact
Macromedia Corporate Sales for information on pricing.

ABOUT MACROMEDIA
Macromedia (NASDAQ: MACR) is a leading provider of software solutions,
tools and technologies that are transforming the web. Macromedia's
acclaimed products help people and organizations make the Internet an
engaging and productive place to publish, learn, work and play. One of the
world's top-rated web sites - http://www.macromedia.com - is a popular
destination for Internet users seeking to design interactive text,
graphics, animation, sound or video into their web sites. Macromedia is
headquartered in San Francisco.

 
AAPL
$524.94
Apple Inc.
+5.93
MSFT
$40.01
Microsoft Corpora
-0.39
GOOG
$536.10
Google Inc.
-20.44

MacTech Search:
Community Search:

Software Updates via MacUpdate

VMware Fusion 6.0.3 - Run Windows apps a...
VMware Fusion allows you to create a Virtual Machine on your Mac and run Windows (including Windows 8.1) and Windows software on your Mac. Run your favorite Windows applications alongside Mac... Read more
Tweetbot 1.5.1 - Popular iOS twitter cli...
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
Mac DVDRipper Pro 4.1.7 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
PDFpenPro 6.2 - Advanced PDF toolkit for...
PDFpenPro allows users to edit PDF's easily. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Create... Read more
PDFpen 6.2 - Edit and annotate PDFs with...
PDFpen allows users to easily edit PDF's. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Features... Read more
Monolingual 1.5.9 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
Starcraft II: Wings of Liberty 1.1.1.180...
Download the patch by launching the Starcraft II game and downloading it through the Battle.net connection within the app. Starcraft II: Wings of Liberty is a strategy game played in real-time. You... Read more
Sibelius 7.5.0 - Music notation solution...
Sibelius is the world's best-selling music notation software for Mac. It is as intuitive to use as a pen, yet so powerful that it does most things in less than the blink of an eye. The demo includes... Read more
Typinator 5.9 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more

Latest Forum Discussions

See All

This Week at 148Apps: April 14-18, 2014
Spring Into Our App Reviews   | Read more »
Have a Special Dead Trigger 2 Easter Bas...
Have a Special Dead Trigger 2 Easter Basket Full of Goodies, Courtesy of Madfinger Games Posted by Rob Rich on April 18th, 2014 [ permalink ] Dead Trigger 2 | Read more »
Almost All of Playdek’s Library is on Sa...
Almost All of Playdek’s Library is on Sale Right Now, and You Should Check it Out Posted by Rob Rich on April 18th, 2014 [ permalink ] Playdek has released quite a few great iOS ports of board and card games over the years, and now most of them... | Read more »
Zynga Launches Brand New Farmville Exper...
Zynga Launches Brand New Farmville Experience with Farmville 2: Country Escape Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
David. Review
David. Review By Cata Modorcea on April 18th, 2014 Our Rating: :: MINIMALISTIC IN A DIFFERENT WAYUniversal App - Designed for iPhone and iPad David is a minimalistic game wrapped inside of a soothing atmosphere in which the hero... | Read more »
Eyefi Unveils New Eyefi Cloud Service Th...
Eyefi Unveils New Eyefi Cloud Service That Allows Users to Share Media Across Personal Devices Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
Tales from the Dragon Mountain: The Lair...
Tales from the Dragon Mountain: The Lair Review By Jennifer Allen on April 18th, 2014 Our Rating: :: STEADY ADVENTURINGiPad Only App - Designed for the iPad Treading a safe path, Tales from the Dragon Mountain: The Lair is a... | Read more »
Yahoo Updates Flickr App with Advanced E...
Yahoo Updates Flickr App with Advanced Editing Features and More Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
My Incredible Body - A Kid's App to...
My Incredible Body - A Kid's App to Learn about the Human Body 1.1.00 Device: iOS Universal Category: Education Price: $2.99, Version: 1.1.00 (iTunes) Description: Wouldn’t it be cool to look inside yourself and see what was going on... | Read more »
Trials Frontier Review
Trials Frontier Review By Carter Dotson on April 18th, 2014 Our Rating: :: A ROUGH LANDINGUniversal App - Designed for iPhone and iPad Trials Frontier finally brings the famed stunt racing franchise to mobile, but how much does its... | Read more »

Price Scanner via MacPrices.net

Deal Alert! 13-inch MacBook Pro on sale for $...
Best Buy has the 13″ 2.5GHz MacBook Pro on sale for $999.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $200 off MSRP. Price is valid... Read more
Free HopTo 2.2 Helps Enhance Your Productivit...
The HopTo app helps you do more on your iPad by providing more and easier adaccess to files and documents. Version 2.2 adds Egnyte and HopTo’s Mac OSX File Connector. If you already have the hopTo... Read more
National Distracted Driving Awareness Month:...
As the country recognizes National Distracted Driving Awareness Month, Sprint is reminding wireless consumers to focus on driving while behind the wheel, to not text or email while driving, and to... Read more
13-inch 2.4GHz Retina MacBook Pro available f...
Abt has the 13″ 2.4GHz 128GB Retina MacBook Pro available for $1229 including free shipping. Their price is $70 off MSRP. Read more
iMacs on sale for up to $160 off MSRP this we...
Best Buy has iMacs on sale for up to $160 off MSRP for a limited time. Choose free home shipping or free instant local store pickup (if available). Prices are valid for online orders only, in-store... Read more
iPad Airs on sale this weekend for up to $100...
Best Buy has WiFi iPad Airs on sale for $50 off MSRP and WiFi + Cellular iPad Airs on sale for $100 off MSRP on their online store for a limited time, with prices now starting at $449. Choose free... Read more
Apple restocks refurbished Mac minis starting...
The Apple Store has restocked Apple Certified Refurbished Mac minis for up to $150 off the cost of new models. Apple’s one-year warranty is included with each mini, and shipping is free: - 2.5GHz Mac... Read more
Hyundai Brings Apple CarPlay To The 2015 Sona...
Hyundai Motor America has announced it will bring Apple CarPlay functionality to the 2015 Sonata. CarPlay is pitched as a smarter, safer and easier way to use iPhone in the car and gives iPhone users... Read more
Updated iPads Coming Sooner Than We Had Thoug...
MacRumors, cites KGI securities analyst Ming Chi Kuo, well-respected as an Apple product prognisticator, saying that Apple will introduce an upgraded iPad Air and iPad mini in 2014/Q3, meaning the... Read more
Toshiba Unveils New High And Low End Laptop M...
Toshiba has announced new laptop models covering both the high-end and low-end of the notebook computer spectrum. Toshiba 4K Ultra HD Laptop Toshiba’s new Satellite P55t features one of the world’s... Read more

Jobs Board

Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Inc. Research Data Specialist - Appl...
…of Worldwide Market Research & Intelligence. The team is responsible for conducting Apple branded consumer market research. It is also responsible for analyzing data Read more
*Apple* Automotive Parts Department position...
Apple Automotive is one of the fastest growing dealer…and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive, we Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.