[MD1] Fireworks by Macromedia
TweetFollow Us on Twitter

[MD1] Fireworks by Macromedia

For Immediate Release

MACROMEDIA INTRODUCES FIREWORKS
Next-Generation Tool Provides the First Unified Environment for Creating
and Producing Web Graphics

San Francisco, Calif -- March 10, 1998 -- Macromedia (NASDAQ: MACR) today
introduced Fireworks, the first production tool to provide a unified
environment for creating, optimizing and producing high-quality graphics
for the Web. Engineered from the ground up to address the needs of
professional Web designers, the new tool incorporates such advanced
features as a visual export preview, complete control over compression and
color palettes, automatic generation of button states and JavaScript
rollovers, as well as text and effects which are editable all the time.
Fireworks allows designers to create the most compact graphics and GIF
animations in the fewest steps.

"Fireworks inaugurates a new category of Web graphics production tools,"
said Norm Meyrowitz, executive vice president and chief technical officer
at Macromedia. "Just as Dreamweaver was the first visual Web authoring
tool for professionals concerned about preserving the quality of their code
and Flash pioneered delivery of compact vector-based Web animations,
Fireworks is the first graphics tool which specifically addresses the issue
of creating images for the Internet."

New Medium, New Tools

The current workflow for creating Web graphics is complex and
time-consuming. To create a simple animated GIF banner, a designer uses
several tools, laying out text in a vector illustration tool, compositing
the text with images in a bitmap application, and then optimizing the size
of the graphic in yet a third program. Adding image maps and animation
requires additional utilities. Finally, the designer previews the image in
a Web browser. Developers often undertake multiple iterations of this
process, attempting to balance image size and quality.

Moreover, if the client requests a change, today's artist must start the
process over since graphics are not readily editable in existing imaging
tools. Fireworks solves both the workflow issue and the problem of
editability by allowing designers to complete the entire process of
creating and producing Web graphics in a single, unified
environment-keeping everything editable, all the time.

Focused Product for Web Graphics Production

Throughout the Fireworks development cycle, Macromedia's engineering team
worked closely with an advisory board of professional Web designers to
create a tool that addresses the real-world needs of Web graphics
production. Fireworks provides Internet-focused innovations such as a
visual export preview window, where designers can consult side-by-side
views of a graphic while experimenting with different compression schemes
and color palettes. To help designers balance image quality and bandwidth
requirements, Fireworks displays file size and download time data, updating
these dynamically as the user optimizes the graphic. Designers can also
optimize and preview GIF animations in Fireworks, controlling properties
such as frame rate and tempo. Compression settings can be saved as presets
for use in subsequent export operations or in batch processes.

"Fireworks is the fastest way to produce virtually any type of image or GIF
animation for Web pages, from simple ad banners to more complicated
animated image maps," said Manabu Inada, art director for MTV.com. "The
program is easy to use, and is loaded with special effects -there is a lot
of functionality just one click away."

Other Web-focused Fireworks features include the ability to "slice" an
image for faster downloading, then export the component graphics plus the
HTML table to re-assemble them in the viewer's browser. Fireworks provides
a built-in "Image Map layer" to facilitate assignment of URL links, as well
as a button generation feature which automatically produces up, down,
rollover, and hit states for button graphics, along with the JavaScript
code to control the button behavior. Color picking in Fireworks is tuned
for Web designers, defaulting to the Web-safe palette.

Everything Editable, All the Time

In addition to its production strengths, Fireworks offers a rich
environment for creating Web graphics. One key Fireworks innovation is the
concept of "Live Effects." These include Web-staple drop shadows, bevels,
embosses, and glows. Unlike effects in traditional applications, Live
Effects are properties of the object to which they are assigned -if that
object changes, the effect updates automatically. This highlights the
revolutionary nature of Fireworks' graphics creation environment: in
Fireworks, every object is editable, all the time. Editability extends even
to properties such as image maps, which retain their associated URLs when
reshaped or moved.

Fireworks further features a text window which provides capabilities
expected of high-end illustration applications, including precise control
over kerning, scaling, and leading as well as the ability to attach text
and even paragraphs to paths. Text, like any Fireworks object, is always
editable. Fireworks provides the shape creation and path editing tools
found in vector illustration applications such as Macromedia FreeHand,
along with the ability to edit and composite bitmaps as in imaging
applications. For example, artists can retouch images at a pixel level,
clone them, and apply filters such as a Gaussian blur or an unsharp mask.
They can brush with effects such as charcoal, pencil, and air brush, then
precisely reshape those brush strokes using Bzier controls.

Familiar and Integrated

Users of current graphics applications will quickly be proficient with
Fireworks, since its user interface adheres to the industry standards.
Fireworks is designed to work as a companion application to Macromedia
Dreamweaver-Dreamweaver users will be able to launch Fireworks as an image
editor from within the application. Fireworks is also tightly integrated
with Macromedia FreeHand 8 and Adobe Photoshop.

The Macromedia Family

Fireworks is the latest Macromedia application created from the ground up
for Web developers. The first, Macromedia Flash, has changed the look of
the Web by enabling crisp, anti-aliased layouts and compact vector
animations. The second, Macromedia Dreamweaver, is the first visual page
design tool geared to professional Web developers. Dreamweaver provides the
efficiency of a graphical environment while preserving the quality and
editability of the underlying HTML code. And now, Fireworks presents the
first unified environment for creating and producing GIF images and
animations for the Web. Until now, designers have had to switch between a
host of applications to create simple GIF graphics. Fireworks radically
simplifies this workflow, allowing users to create the smallest possible
images in the fewest steps, in a single tool.

Pricing and Availability
A pre-release beta version of Fireworks is currently available for download
at no charge at (http://www.getfireworks.com). Fireworks for Windows 95,
Windows NT and Macintosh PowerPC will be available Summer 1998 for an
estimated street price of US $299. It will be available for purchase online
through Macromedia at www.macromall.com, directly from Macromedia at (800)
457-1774, and through traditional software distribution channels.
Interested parties outside North America should contact their local
Macromedia distributor for pricing and availability. For the name of a
Macromedia authorized reseller in your area, call (800) 326-2128 or visit
www.macromedia.com.

About Macromedia
Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading
provider of software products, each designed to help make creativity and
interactivity more possible in the new technology ecosystem. Macromedia's
award-winning products for Windows, Macintosh and the Internet are
available to business, education, and government customers worldwide.
Additional information on Macromedia is available on the Internet at
www.macromedia.com.

For more information, contact:

Macromedia
Schwartz Communications
Andrea Coffey Dita Pecen
acoffey@macromedia.com ditap@schwartz-pr.com
(415) 252-2260 (415) 512-0770

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

VueScan 9.5.09 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Airmail 2.1 - Powerful, minimal email cl...
Airmail 2 is a new mail client designed for OS X 10.10 Yosemite with fast performance and intuitive interaction. Support for iCloud, MS Exchange, Gmail, Google Apps, IMAP, POP3, Yahoo!, AOL, Outlook.... Read more
Logitech Control Center 3.9.2 - Keyboard...
Logitech Control Center (LCC) is designed to support OS X and allows you to take full advantage of your Logitech keyboard, mouse, or trackball. With the LCC you can: Browse the Internet using... Read more
Adobe Acrobat Pro 15.007.20033 - Powerfu...
Acrobat Pro DC is available only as a part of Adobe Creative Cloud, and can only be installed and/or updated through Adobe's Creative Cloud app. Adobe Acrobat Pro DC with Adobe Document Cloud... Read more
CleanMyMac 3.0.1 - Delete files that was...
CleanMyMac makes space for the things you love. Sporting a range of ingenious new features, CleanMyMac lets you safely and intelligently scan and clean your entire system, delete large, unused files... Read more
Evernote 6.0.10 - Create searchable note...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
CleanApp 5.0.1 - Application deinstaller...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Quicken 2015 2.5.0 - Complete personal f...
Quicken 2015 helps you manage all your personal finances in one place, so you can see where you're spending and where you can save. Quicken automatically categorizes your financial transactions,... Read more
Tonality Pro 1.1.4 - Professional-grade...
Tonality Pro gives you the power to create stunning and dramatic black & white images. This is a complete monochrome image editor with more than 150 one-click style presets, totally unique... Read more
Adobe Photoshop CC 2014 15.2.2 - Profess...
Photoshop CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Photoshop customer). Photoshop CS6 is still available for purchase (... Read more

WAVE Personal Calendar Now Connects You...
WAVE Calendar, by e-sites, has added an interesting new feature: real life personal assistants. The e-sites webpage has been redesigned so personal assistants can apply to work directly with WAVE. [Read more] | Read more »
Find Your Vacation Home With Dwellable
Dwellable is a new travel app that helps you to find rental homes for your vacation, allowing you to swipe your way through listings from over 15,000 destinations worldwide. [Read more] | Read more »
Play Endless Golf in Flick Golf Free...
Full Fat has released a new update for Flick Golf! Free. The ‘Eliminator’ update brings a whole new way to play with its endless round. [Read more] | Read more »
The Enchanted Cave 2 (Games)
The Enchanted Cave 2 2.1 Device: iOS Universal Category: Games Price: $2.99, Version: 2.1 (iTunes) Description: Delve into a strange cave with a seemingly endless supply of treasure, strategically choosing your battles to gather as... | Read more »
Crystal Siege is on Sale With a New Univ...
Crystal Siege,  FDG Entertainment's RPG  Tower Defense game, has gone universal in its latest update. [Read more] | Read more »
Platforming Action RPG Swordigo is Curre...
Touch Foo's 2D action-platformer, Swordigo, is free for a limited time on the App Store. Now you can run, jump, and slash your way through adventure for absolutely nothing. [Read more] | Read more »
Watch This Homerun Slides into Home on t...
Eyes Wide Games has launched their one-touch baseball game, Watch This Homerun, for the Apple Watch. [Read more] | Read more »
Disney Celebrates May 4th With Galaxy Si...
For Star Wars Day, May 4, join Disney Interactive and Lucasfilm as they celebrate with a whole lot of in=-app sales for their Star Wars apps. [Read more] | Read more »
Oh My Pixel! We Go Hands-on With The Kni...
I recently had a chance to play around with the upcoming Knights of Pen & Paper 2 from Paradox Interactive. I was a huge fan of the first game, so I had a lot of expectations going into it - and I wasn't disappointed. The game has gotten some... | Read more »
Throw Out Your Stylus and Sketch With Pe...
Penpoint Drawing, by Damin Liu,  is a new creative drawing app that uses your finger as your stylus. [Read more] | Read more »

Price Scanner via MacPrices.net

Mac Pros on sale for up to $260 off MSRP
B&H Photo has Mac Pros on sale for up to $260 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3719.99... Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store is offering Apple Certified Refurbished Mac Pros for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
iMacs on sale for up to $205 off MSRP, NY tax...
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $999 $100 off - 21″ 2.7GHz iMac: $1189 $110 off - 21″ 2.9GHz... Read more
12-inch 1.1GHz Silver MacBook in stock today
B&H Photo has the new 12″ 1.1GHz Silver MacBook in stock today for $1299 including free shipping plus NY sales tax only. Act now if you’re interested, since we don’t expect B&H to have this... Read more
iPad Air 2s on sale for up to $50 off, NY tax...
B&H Photo has iPad Air 2s on sale for up to $64 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469 $30 off - 64GB iPad Air 2 WiFi: $549.99 $50 off - 128GB iPad... Read more
Check Apple prices on any device with the iTr...
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
Sale! New 13-inch 256GB MacBook Air for $1099...
B&H Photo has the new 2015 13″ 1.6GHz/256GB MacBook Air on sale for $1099.99 including free shipping plus NY tax only. Their price is $100 off MSRP. Read more
Japan Post Group, IBM and Apple Deliver iPads...
Japan Post Group, IBM and Apple executives meeting in in New York City yesterday announced a first-of-its-kind initiative aimed at improving the quality of life for millions of Japanese senior... Read more
Worldwide Tablet Market Contracts For Second...
Worldwide tablet shipments recorded a second consecutive quarter of year-over-year decline in the first calendar quarter of 2015 (1Q15), according to preliminary data from the International Data... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more

Jobs Board

Senior Identity Architect - *Apple* Pay - A...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
Hardware Systems Integration Engineer - *App...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
Senior Identity Architect - *Apple* Pay - A...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
Hardware Systems Integration Engineer - *App...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
Senior Identity Architect - *Apple* Pay - A...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.