Macromedia Dreamweaver UltraDev
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Macromedia Dreamweaver UltraDev

MACROMEDIA SHIPS DREAMWEAVER ULTRADEV

Industry Leaders Praise Cross-Server Web Application Development Environment

JavaOne 2000 Conference San Francisco, California June 7, 2000 Macromedia,
Inc. (NASDAQ: MACR), a leading provider of solutions for compelling and
effective Web sites, today shipped Macromedia Dreamweaver UltraDev, the
visual solution for rapid Web application development. Dreamweaver UltraDev
is the first application to allow visual creation of data-driven Web
applications across industry leading server technologies, such as Sun
Microsystems JavaServer Pages (JSP), Microsoft Active Server Pages (ASP),
and Allaire ColdFusion Markup Language (CFML).

The following industry vendors announced support for Dreamweaver UltraDev:
IBM, Sun, ATG, Allaire, BroadVision, BlueMartini, Cache/Intersystems,
Documentum, and WebGain.

"Dreamweaver UltraDev will empower developers to work more efficiently when
creating Web applications across their choice of databases, application
servers, and operating systems," said Beth Davis, vice president of product
marketing at Macromedia. "The depth and breadth of support for Dreamweaver
UltraDev by industry leading corporations is a true testament to the
fundamental need for a flexible, rapid Web application solution that
supports the Webs heterogeneous environments."

The product shares the core architecture of Macromedia Dreamweaver, the
market-leading visual Web authoring environment for professional Web
developers. Due to that shared architecture, Dreamweaver UltraDev can be
easily extended and customized to work within any development environment
using Java technology, JavaScript programming language, HTML, XML, and C.
The following industry leaders have strongly endorsed Dreamweaver UltraDev:

Allaire
"Using Dreamweaver UltraDev with Allaire's ColdFusion Web application
server, developers can quickly and easily deliver scalable Web applications
for companies building their businesses on the Web," said Jeremy Allaire,
chief technology officer for Allaire. "The robust productivity of
Dreamweaver UltraDev and ColdFusion's reliability, scalability and
security, brings a powerful combination for developers to effectively
develop and deliver applications that meet the needs of today's
comprehensive Internet businesses. Dreamweaver UltraDev also supports the
development of JavaServer Pages which are deployed with Allaire's JRun Java
application server."

IBM
"The extension of the Dreamweaver product set to provide development tool
support for building data-driven Web sites, extends the industry leading
capabilities of the IBM WebSphere platform to a new community of
developers," said Paraic Sweeney, vice president of marketing Business
Transformation, IBM Software. "Through our partnership with Macromedia,
UltraDev developers can leverage the flexible dynamic page capabilities
provided by Java ServerPages and target the scalable cross platform
WebSphere Application Server to create next-generation applications built
upon a robust technology foundation."

ATG
"Both ATG and Macromedia are focused on delivering products that help
companies create customer-driven e-commerce sites that support their
business initiatives. With the ever-increasing importance of reducing
development time, it has become extremely important that companies select
products that embrace an open and extensible approach to web development,"
said Ken Volpe, vice president of product management at Art Technology
Group. "With the introduction of Dreamweaver UltraDev, Macromedia continues
to provide leadership in connecting design tools with Web application
servers."

BlueMartini
"The Web is an incredibly important touchpoint as companies build brand
equity through direct customer interaction. The sophisticated web designs
that attract and retain today's savvy customers require design tools like
Macromedia Dreamweaver UltraDev that are easier than ever to use," says
Paul Rosenblum, VP Product Marketing, Blue Martini Software. "The Blue
Martini Customer Interaction System--including its product and content
management, transaction execution, personalization and advanced data mining
and visualizationprovides a perfect environment to leverage the ease-of-use
in Macromedia Dreamweaver UltraDev. We expect easy integration between this
visual solution to Web application development and Blue Martini's open,
three-tier software architecture."

BroadVision
"BroadVision offers the Design Center which is based on Macromedia
Dreamweaver to implement BroadVision One-To-One powered Web sites faster
and we are excited by the new and extended capabilities of Dreamweaver
UltraDev," said Bernd Rutzmoser, Product Manager for Tools, BroadVision.
"The enhanced capabilities of Dreamweaver UltraDev fit perfectly with
BroadVision One-To-One Applications in order to help us transform some of
the most ambitious e-business strategies into the most successful
e-business realities."

Cache/InterSystems
"As the leading provider of high performance database systems for Web
applications with more than three million users worldwide, we believe
Macromedia Dreamweaver UltraDev will be the perfect front-end design tool
to create Web applications which can directly access our InterSystems'
CACHE," said Paul Grabersheib, V.P, Strategic Planning of InterSystems,
Inc. "By wedding CACHE with Dreamweaver UltraDev, we strongly believe we
will have a best-of-breed solution for presenting the CACHE breakthrough of
rapid development technology for presentment on the Web."

Documentum
"With the release of Dreamweaver UltraDev, Macromedia has done a great job
at delivering a product which meets the core needs of its customers," said
Nazhin Zarghamee, VP of Marketing. "We're positive that in conjunction with
the Documentum 4i eBusiness Edition and through JSP technology, designers
will have an even easier time creating Web applications that leverage a
common enterprise content infrastructure, enabling them to dynamically
combine business-critical enterprise content with Web content to fuel every
e-business initiative."

Sun Microsystems
"Sun believes that a strong Web-centric model built on the Java platform is
a requisite for application development in today's networked economy," said
George Paolini, vice president, Community Development at Sun Microsystems,
Inc. "We are very pleased that Macromedia has adopted fundamental support
for JavaServer Pages technology as a core delivery technology for its
Dreamweaver UltraDev product."

WebGain
"Today's developers need an environment that helps them speed the
development of both the Web site front-end as well as the back-end business
logic," said Carlos Chang, WebGain's product manager for the Studio product
suite. "WebGain Studio, integrates Macromedia Dreamweaver, the industry's
leading Web design tool, along with Visual Cafe, StructureBuilder and
TOPLink, into a complete browser-to-database Java development solution. We
applaud Macromedia's efforts in delivering this next generation UltraDev
for rapid, visual development of e-business solutions."

PRICING AND AVAILABILITY
Macromedia Dreamweaver UltraDev is now available for both Macintosh and
Windows platforms for an estimated street price of US $599. Registered
Dreamweaver 3 customers can purchase Dreamweaver UltraDev for a special
price of US $299. French and German editions of the product are expected to
ship later this month. For more information or to download a free 30-day
trial version of Dreamweaver UltraDev visit http://www.macromedia.com.

Dreamweaver UltraDev represents the next-generation of Macromedia Drumbeat
2000. Customers who purchased Macromedia Drumbeat after April 5, 2000 are
entitled to a free upgrade. Registered Drumbeat users can upgrade to
Dreamweaver UltraDev for $99. Standard Macromedia support will be available
to Drumbeat customers through January 1, 2001. Special online training and
documentation will also be available to Drumbeat customers as they migrate
to Dreamweaver UltraDev.

ABOUT MACROMEDIA
Macromedias mission is to add life to the Web. Our award-winning products
empower developers to provide the most engagin experiences on the Web and
enable more effective e-business. Headquartered in San Francisco,
Macromedia (NASDAQ: MACR) has more than 1000 employees worldwide and is
available on the Internet at http://www.macromedia.com.

 

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