ChangeWave: huge wave of iPad demand striking Amazon
TweetFollow Us on Twitter

ChangeWave: huge wave of iPad demand striking Amazon

A ChangeWave ( survey of 3,171 consumers -- conducted in the aftermath of the January iPad announcement -- shows a huge wave of pre-launch demand for the iPad and offers key evidence that the Apple tablet will have a major impact on the e-Reader, laptop and home entertainment markets.

In particular, while a handful of e-Reader manufacturers – most prominently Amazon – clearly have a major head start, the survey findings show the iPad is poised to profoundly shake up this market. Among consumers who already own an eBook reader, the Amazon Kindle (68%) towers over its next closest rival, the Sony Reader (10%). But to gauge the potential impact of the iPad on this market, we asked eBook reader owners whether they would have purchased their current e-Reader if the Apple iPad had also been available.

One part of ChangeWave's survey asked "Now think back to when you purchased your eBook reader. If the Apple iPad tablet had been available at that time, which eBook reader do you think you would have purchased – your current eBook reader or the Apple iPad tablet?"

While nearly half (45%) of current eBook reader owners say they would have still bought their same device, better than one-in-four (27%) report they’d have bought the iPad if it had been available at the time of purchase.

But it’s when ChangeWave asked consumers about their planned eBook reader purchases over the next 90 days that the full extent of the Apple iPad’s impact on this marketplace becomes apparent. The survey shows the Apple iPad is now poised to capture a huge 40% of the e-Reader market going forward in the first 90 days after its launch. The Amazon Kindle ranks second in terms of future purchase share with 28%. Barnes and Noble Nook (6%) and Sony Reader (1%) are far back in third and fourth place respectively.

In other words, while the iPad launch is likely to strengthen overall ereader demand, the survey suggests Amazon and its competitors could well find themselves relegated to playing catch-up within just a few quarters if they don’t preemptively move quickly to upgrade their own e-Reader products.

The ChangeWave survey also focused on the overall potential market for the iPad among consumers. All survey respondents were presented a brief description of key features of the new Apple iPad tablet and then asked how likely they were to buy one when it becomes available. A total of 4% said they are "Very Likely" to buy the iPad, and 9% said "Somewhat Likely."

Before the launch of the iPhone, a ChangeWave survey found that a total of 3% said they were "Very Likely" to buy the iPhone, and 6% said "Somewhat Likely." In other words, the current pre-launch demand for the new iPad is greater than the pre-launch demand at a similar point in time for the original iPhone.

The ChangeWave Network is a group of 25,000 business, technology and medical professionals. ChangeWave surveys its members weekly on a range of business and consumer topics.


Community Search:
MacTech Search:

Software Updates via MacUpdate

Suitcase Fusion 6 17.3.0 - Font manageme...
Suitcase Fusion 6 is the creative professional's font manager. Every professional font manager should deliver the basics: spectacular previews, powerful search tools, and efficient font organization... Read more
Nisus Writer Pro 2.1.2 - Multilingual wo...
Nisus Writer Pro is a powerful multilingual word processor, similar to its entry level products, but brings new features such as table of contents, indexing, bookmarks, widow and orphan control,... Read more
calibre 2.40.0 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Vivaldi - An advanced browser...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
OmniPlan 3.0 - Robust project management...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Yummy FTP 1.11 - FTP/SFTP/FTPS client fo...
Yummy FTP is an FTP + SFTP + FTPS file transfer client which focuses on speed, reliability and productivity. Whether you need to transfer a few files or a few thousand, schedule automatic backups, or... Read more
Tweetbot 2.1 - Popular Twitter client. (...
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
MacPilot 8.0 - Enable over 1,200 hidden...
MacPilot gives you the power of UNIX and the simplicity of Macintosh, which means a phenomenal amount of untapped power in your hands! Use MacPilot to unlock over 1,200 features, and access them all... Read more
Typinator 6.7 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
Adobe Lightroom 6.2 - Import, develop, a...
Adobe Lightroom is available as part of Adobe Creative Cloud for as little as $9.99/month bundled with Photoshop CC as part of the photography package. Lightroom 6 is also available for purchase as a... Read more

Balloony Land offers a fresh twist on th...
Balloony Land by Palringo offers a fresh twist on the match three genre and is out now on iOS and Android. First-off, you'll be popping balloons instead of crushing candy and the balloons will float up and fill the empty spaces instead of dropping... | Read more »
Sago Mini Babies (Education)
Sago Mini Babies 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Introducing the Sago Mini babies. Boys and girls love caring for these adorable characters. Feed Robin her favorite mush... | Read more »
PAUSE - Relaxation at your fingertip (H...
PAUSE - Relaxation at your fingertip 1.1 Device: iOS iPhone Category: Healthcare & Fitness Price: $1.99, Version: 1.1 (iTunes) Description: | Read more »
Super Sharp (Games)
Super Sharp 1.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1 (iTunes) Description: Your finger has never been so sharp! Cut with skill to complete the 120 ingenious physics levels of Super Sharp and become a cut... | Read more »
Assembly - Graphic design for everyone...
Assembly - Graphic design for everyone 1.0 Device: iOS Universal Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Assembly is the easiest most powerful design tool on the App Store. Create anything you can... | Read more »
Dub Dash (Games)
Dub Dash 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ARE YOU READY FOR THE ULTIMATE CHALLENGE? UNIQUE SYMBIOSIS OF MUSIC AND GRAPHICS | Read more »
Leave Me Alone (Games)
Leave Me Alone 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: 33% off launch sale!!! Somewhere between the 1980s and 1990s there exists a world that never was. A world of skatepunks,... | Read more »
YAMGUN (Games)
YAMGUN 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: The invasion has begun! Protect the walls of the citadel against waves of enemies! But watch out, you will soon run out of ammo...... | Read more »
Chesh (Games)
Chesh 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It’s like chess, only not at all. ***40% off for a limited time to celebrate our launch!*** Chesh is a game of skill, strategy, luck,... | Read more »
Dust: An Elysian Tail (Games)
Dust: An Elysian Tail 1.051 Device: iOS Universal Category: Games Price: $5.99, Version: 1.051 (iTunes) Description: *Dust: An Elysian Tail is a visually rich experience and thus requires devices with 1GB RAM**Please note that... | Read more »

Price Scanner via

TP-LINK Next-Gen Routers Support a Large Numb...
TP-LINK, specialists in consumer and business networking products, have announced the availability of Archer C2600, the company’s next-generation router featuring wireless AC, multi-user MIMO, and 4-... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Save up to $350 with Apple refurbished iMacs
Apple has Certified Refurbished iMacs available for up to $350 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27″ 3.5GHz 5K iMac – $1949 $350 off MSRP - 27... Read more
Mac Pros on sale for up to $300 off MSRP
B&H Photo has Mac Pros on sale for up to $300 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2818.99, $181 off MSRP - 3.5GHz 6-core Mac Pro: $3699... Read more
5K iMacs on sale for up to $150 off MSRP, fre...
B&H Photo has the 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. They have the 27″ 3.5GHz 5K iMac on sale for $2149, $150 off MSRP... Read more
Twelve South Redesigns BookArc For Today’s Sm...
Twelve South has announced a redesigned version of their very first product, BookArc for MacBook. Tailored specifically for the newest generation of MacBooks, BookArc holds the new, smaller Apple... Read more
Phone 6s Tips & Tricks – Tips Book For iP...
Poole, United Kingdom based Tap Guides Ltd. has announced the release and immediate availability of iPhone 6s Tips & Tricks, an in-depth eBook available in the iBookstore that’s priced just $2.99... Read more
Apple refurbished 2014 13-inch Retina MacBook...
Apple has Certified Refurbished 2014 13″ Retina MacBook Pros available for up to $400 off original MSRP, starting at $979. An Apple one-year warranty is included with each model, and shipping is free... Read more
13-inch 2.5GHz MacBook Pro on sale for $994,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $994.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $105 off MSRP. Price valid... Read more
Is The iPad Pro Really A Serious Laptop Repla...
Probably not, at least for productive professionals and other power users. Steve Jobs declared that we’d entered the “post-PC Era” with the advent of the original iPad in 2010, a phrase we don’t hear... Read more

Jobs Board

*Apple* Desktop Analyst - KDS Staffing (Unit...
…work with some of the brightest engineers. Job Description Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Points:Depth of Read more
*Apple* Retail Online, Customer Experience R...
**Job Summary** Apple Retail's Online Store sells Apple products to customers around the world. In addition to selling Apple products with unique services such Read more
Frameworks Engineer, *Apple* Watch - Apple...
**Job Summary** Join the team that is shaping the future of software development for Apple Watch! As a software engineer on the Apple Watch Frameworks team you will Read more
Senior Manager, Global Direct Marketing *App...
**Job Summary** Apple Retail is looking for an experienced Direct Marketing Leader to join its Marketing team. This position will take a leadership role in creating Read more
*Apple* Online Store Expansion - Apple (Unit...
**Job Summary** The Online Apple Store is seeking a person to lead its expansion into new countries. Based in Cupertino, CA, this person will develop and maintain an Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.