Cable and satellite TV providers may have reason to worry
TweetFollow Us on Twitter

Cable and satellite TV providers may have reason to worry

If Apple does indeed plan an iTunes subscription service -- and gets around to taking the Apple TV seriously -- these steps could pose a serious threat to the cable and satellite TV industries.

The hype of the digital conversion has long passed; however nine months after the long-awaited, frequently talked about digital transition, sales of over-the-air antennas continue to climb, reflecting not only the continued growth of over-the-air television, but a trend developing among the American people, according to Antennas Direct. As an US antenna manufacturer, it's not exactly an unbiased company, but makes some interesting points in a new report.

“From current economic conditions, increases in cable and satellite TV rates to the expansion of over-the air channels and new technologies, there is a bright future for digital television,” says Richard Schneider, president of Antennas Direct. He believes the facts are hard to ignore and says that over-the-air television is a cost effective alternative for several reasons.

The current economic conditions are causing viewers to question the cost and value of cable and satellite TV. Schneider says the expansion of multicast in local markets gives audiences more viewing options. In markets that broadcast 40 plus digital and HD channels for free, over-the-air television is becoming the new basic cable, he adds.

With services like Hulu, Apple TV and Netflix readily available, consumers can switch to over-the-air television without missing favorite shows and movies, traditionally found on cable channels.

Of course, billions of dollars have been invested by the government, broadcasters and American consumers in the DTV conversion, an investment that only supports the popularity of digital television. Original reports estimated that no more than 20 million DTV conversion coupons would be requested; however, more than 34 million coupons were redeemed, and a total of more than 64 million requests for coupons were received.

So, not surprisingly, digital television is a growing trend and increasing in popularity. The FCC reports that only 10% of American homes rely solely on over-the-air TV signals; however, Schneider says these numbers don’t take into consideration the 35-50% of households that use an antenna as a supplement to pay TV. Close to 50% of the 114 million TV-watching households are using an antenna, he adds.

According to Antennas Direct. Europe, which had an earlier digital transition than the U.S., has seen its over-the-air audiences explode in the three years since its conversion; almost 50% of all households in the United Kingdom are over-the-air only. The U.S. may follow the trend in Europe, Schneider says (and, obviously, hopes).

Of course, there's no way that antennas alone are going to kill off cable and satellite TV. There have been rumors (and they may be nothing more) that Apple wants to offer an iTunes TV subscription service for US$30 a month.

Peter Kafka wrote in a report for AllThingsD (http://mediamemo.allthingsd.com/20091102/apples-itunes-pitch-tv-for-30-a...). He says the company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software to pretty much any device that supports iTunes.

I would consider ditching cable TV (sorry, Comcast) if iTunes TV, as I'll call it, offered the same viewing packages I can get via my cable provider. I'd use my Apple TV instead of my cable box on my widescreen TV. But I'd have the added benefit of being able to watch the same shows on my Macs.

In other words, I'd want the same options I have now (no delay in new TV shows, for instance), just on more devices. At that point, you could count me in.

However, as Kafka points out, there are stumbling blocks. He writes: "Cable networks, for instance, don’t want to threaten existing relationships and subscription fees from cable providers like Comcast (CMCSA). And programmers are also worried about the effect a subscription service would have on advertising revenue: Even if the service didn’t distribute TV programs until after their initial air date, that could cut into ratings, which now measure viewership over the course of several days."

Having a bigger and better use for my Apple TV? Sweet. Having my iMac transformed into a real media center (except for that missing Blu-ray support)? Well, let's just say I'm intrigued by the possibilities.

Right now, I subscribe to Comcast's triple package of cable, TV and phone service. If Apple ever offered a Verizon version of the iPhone (or AT&T beefed up its service in my neck of the woods) and if the iTunes TV-Apple TV scenario above materialized, I wouldn't need Comcast for anything except high-speed Internet.

And that should worry Comcast and similar companies.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

How to get coins faster in Rodeo Stamped...
There comes a time in a cowboy or cowgirl's life when all the riding and lassoing skills in the world aren't enough. You're going to need some cold, hard cash to keep your sky zoo expanding in Rodeo Stampede. [Read more] | Read more »
How to out-do Cam Newton in Can You Dab?
The thing about dance crazes is that you're never really sure when they've run their course. Take the Dab, for instance. Propelled by its adoption as the touchdown celebration of choice for Carolina Panthers quarterback Cam Newton, the Dab seemed... | Read more »
Artik Games releases Splashy Cats for An...
Splashy Cats had us hooked from the title alone, and when we found out the game was literally just zig-zagging one of our favourite pop-culture references, guised as a playable cat character, down a river – our appetites were whetted to say the... | Read more »
Battle Cars (Games)
Battle Cars 1.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1 (iTunes) Description: Welcome to the world of Battle Cars. Battle Cars is a classic arcade top-down racing game with fast mini cars and funny weapons to... | Read more »
How to get started with live.ly
One could be forgiven for thinking that there are already plenty of streaming video apps out there. It's just that the App Store charts would insist that you're mistaken. [Read more] | Read more »
Rodeo Stampede: Guide to all Savannah an...
A "gotta catch 'em all" joke seems appropriate here, even though we're talking animals in Rodeo Stampede and not pocket monsters. By now you've probably had plenty of rides, tamed some animals and built yourself a pretty nice zoo | Read more »
Is there cross-platform play in slither....
So you've sunken plenty of hours into crawling around in slither.io on your iPhone or iPad. You've got your stories of tragedy and triumph, the times you coiled four snakes at one time balanced out by the others when you had a length of more than... | Read more »
Rodeo Stampede guide to running a better...
In Rodeo Stampede, honing your skills so you can jump from animal to animal and outrun the herd as long as possible is only half the fun. Once you've tamed a few animals, you can bring them home with you. [Read more] | Read more »
VoxSyn (Music)
VoxSyn 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: VoxSyn turns your voice into the most flexible vocal sound generator ever. Instantly following even subtle modulations of pitch and... | Read more »
Catch Battleplans on Google Play from Ju...
Real-time strategy title Battleplans is due for release on Google Play on June 30th, following its release for iOS systems last month. With its simple interface and pretty graphics, the crowd-pleaser brings a formerly overlooked genre out for the... | Read more »

Price Scanner via MacPrices.net

MacBook Airs on sale for up to $50-$100 off M...
B&H Photo has 13″ and 11″ MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air: $849 $50 off list price - 11″ 1.... Read more
Brexit Vote Result Forecast To Slash UK 2016...
Uncertainty and economic volatility can be expected to increase over the next nine months, as the Brexit and concerns over the future of the EU hit IT investment, say Canalys market analysts, with... Read more
13-inch 256GB MacBook Air on sale for $1149,...
Amazon has the 2016 13″ 1.6GHz/256GB MacBook Air (model MMGG2LL/A) on sale for $1149.99 including free shipping. Their price is also $50 off MSRP. Read more
Haven App Launches New Age Of Wirless 911 Eme...
Haven from RapidSOS represents a transformation in access to emergency services from a phone call solely dependent on voice to a robust data connection for voice, text, medical/demographic data.... Read more
Cu Parachute 1.1 Retirement Success PLanning...
Tucson, Arizona based Indie developer Bradley McCarthy has announce the release of Cu (Copper) Parachute 1.1 for iPhone, iPad, and iPod touch devices — a tool with which users can continuously... Read more
Research and Markets Releases iPhone 6s Plus...
A new analysis report from Dublin-based Research and Markets observes that with the iPhone 6s Plus, Apple introduced a new rear camera module. The new device has similar structure and technology than... Read more
Apple refurbished Retina MacBook Pros availab...
Apple has Certified Refurbished 2015 13″ and 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free... Read more
Apple refurbished 11-inch MacBook Airs availa...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models), available for up to $170 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
12-inch 32GB and 128GB WiFi iPad Pros on sale...
B&H Photo has 12″ 32GB & 128GB WiFi iPad Pros on sale for up to $80 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $749 $50... Read more

Jobs Board

*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* Retail - Multiple Positions, Willow...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.