It’s Emotional!
“It is never boring to read an issue”
“The magazine stimulates my thinking about things”
“It’s an escape”
“When I read this magazine, I lose myself in the pleasure of reading it”
“It is an avenue to learning about new products”
“I trust it to tell the truth”
“Advertising in this magazine says something about the brand being advertised”
“I like the ads as much as articles”
Source: Northwestern University Media Management Center
Ads are part of the reader experience…
In Starcom’s Engagement Driver Study, respondents asked to pull 10 pages that best reflected the title’s essence
One-third of pages were ads!
Source: MediaWeek Magazine