Another day, another lawsuit. A former UK antitrust director has filed a $2.7 billion class action suit claiming that Apple launched its App Tracking Transparency privacy feature to disadvantage developers and benefit itself, reports AppleInsider.
The new suit has been filed with the UK’s Competition Appeal Tribunal (CAT), which is already investigating Apple over a $4.1 billion iCloud suit. The new suit over App Tracking Transparency (ATT) has been put in front of CAT by Ann Pope, a former senior director at the UK’s Competition and Markets Authority.
“Privacy is an important protection for consumers, but it should be applied fairly and in a way that ensures businesses of all sizes can compete on a level playing field,” said Pope in a statement to AppleInsider. “It cannot become a reason for digital platforms to play by one set of rules while forcing app developers to play by another.”
Apple introduced the App Tracking Transparency Framework for third-party apps with its updates iOS 14.5, iPadOS 14.5 and tvOS 14.5 in April 2021. ATT allows you to choose whether an app can track your activity across other companies’ apps and websites for the purposes of advertising or sharing with data brokers. Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, apps must ask for permission before tracking your activity across other companies’ apps and websites.
Tracking occurs when information that identifies you or your device collected from an app is linked with information that identifies you or your device collected on apps, websites and other locations owned by third parties for the purposes of targeted advertising or advertising measurement, or when the information collected is shared with data brokers.
Germany and Brazil have already complained to Apple about ATTF.
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Article provided with permission from AppleWorld.Today