Apple confirmed to 9to5Mac that ads in its Maps app began showing up for users over the last few days, with ad placement to ramp up in the coming weeks.
In March the tech giant announced that the ads were coming and had this to say: Ads on Maps will appear when users search in Maps, and can appear at the top of a user’s search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what’s trending nearby, the user’s recent searches, and more. Ads will be clearly marked to ensure transparency for Maps users.
Ads on Maps builds on Apple’s broader privacy-first approach to advertising, and maintains the same privacy protections Maps users enjoy today. A user’s location and the ads they see and interact with in Maps are not associated with a user’s Apple Account. Personal data stays on a user’s device, is not collected or stored by Apple, and is not shared with third parties. When Apple Business is available in April, businesses will need to first claim their location on Maps. Once ads on Maps is available, businesses will be able to access a fully automated experience of creating ads through Apple Business in a few simple steps. Current Apple Ads advertisers and agencies will also have the option to book ads through their existing Apple Ads experience, which will offer additional customization options for their ad campaigns.
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Article provided with permission from AppleWorld.Today