Apple’s U.S. commission revenue has fallen 18% since the start of 2026 with App Store revenue declining in Brazil and Japan after those countries introduced new regulations, according to Sensor Tower data — as reported by the Financial Times (a subscription is required to read the article).
Sensor Tower also says consumer spending through the App Store was down 6% in the second quarter, compared to 9% growth a year earlier. This backs up previous data.
According to Proactive, UBS analysts said the App Store recorded approximately 3% year-over-year growth on a reported basis during the quarter, while growth was around 2% on a foreign exchange-neutral basis. The firm noted that growth slowed by roughly 440 basis points compared with the prior quarter, despite only a slightly more challenging comparison period.
The US market was a key source of weakness, with App Store revenue declining approximately 6% year-over-year in the quarter, UBS said. In other regions, the App Store grew about 9% year-over-year on a reported basis.
UBS wrote that Apple’s September 2026 quarter will face an easier comparison period, with the year-over-year growth benchmark expected to be around 10%, approximately 270 basis points lower than the June quarter comparison.
The analysts maintained their June-quarter Services revenue estimate, forecasting growth of about 14.3% year-over-year, compared with consensus expectations of roughly 14.5%, notes Proactive.
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