Global wearable band shipments fell 2% year over year in the second quarter (Q2) of 2026, but the decline masks a growing divide in consumer demand according to the latest estimates from Omdia. But it’s good news for Apple.
Smartwatch shipments grew 6% on the strength of advanced sports models, while new screenless basic bands gained momentum as consumers increasingly gravitated towards either minimalist devices or more sophisticated sports watches, notes the research group.
By contrast, the broader basic band category declined 9% as major vendors adjusted launch cadence and product lifecycles, while basic watches slipped 3% amid waning appeal, particularly in India where earlier shipment surges did not carry into 2026.
“The 2Q wearables market is splitting into two clear winners,” said Jason Low, Research Director at Omdia. “Consumers want either minimalist, screenless trackers they can wear 24/7 or feature-rich sports watches with superior accuracy and multi-day battery life. Premium and screenless devices are gaining ground, while basic watches and mid-tier smartwatches are being left behind.”
Apple retained a commanding lead in smartwatches, with 46% global share in the second quarter, while Garmin posted the largest share gain among non‑Apple vendors reaching 15% and drawing level with Samsung. Samsung remained marginally ahead in second place.
Apple now has 46% of the worldwide wearable band market. Trailing it are Samsung (15%), Garmin (15%), Huawei (7%), and XTC (6%).
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Article provided with permission from AppleWorld.Today