China’s smartphone sales declined 8.6% year-over-year (YoY) in the first 30 weeks of 2026, with the decline returning to double digits after the 618 shopping festival amid seasonal weakness and continued memory cost inflation, according to Counterpoint Research’s China Weekly Smartphone Sell-Out Tracker.
iPhone demand in the country softened significantly after 618 as it entered a seasonal slowdown ahead of the new iPhone lineup, adds the research group.
China-based Huawei retained its top position with its weekly sales share holding above 20% since quarter two, fueled by robust demand for the Enjoy 90 Pro Max and a stable pricing strategy across its portfolio.
Counterpoint says that cost pressures are expected to intensify in the second half of 2026, with rising memory and SoC costs forcing manufacturers to raise prices further. (A system on a chip, or system on chip, or SoC, is an integrated circuit that combines most or all key components of a computer or electronic system onto a single microchip.
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