The wearable band market (wrist-worn devices such as smart watches and fitness trackers) grew by a modest 3% to 54.6 million units in the third quarter (3Q), according to the latest research from Omdia. And it was good news for Apple.
Despite the low volume growth, the market’s value surged 12% to $12.3 billion, reflecting a shift toward premium devices, notes the research group.
The Average Selling Price (ASP) rose 9% annually to US$225, driven predominantly by the market’s largest players. The top five vendors – Xiaomi, Apple, Huawei, Samsung, and Garmin – together accounted for 84% of the market’s total value and 63% volume share.
Smartwatches have finally entered the 5G era, with the latest Apple Watch Series 11, and both Apple and Garmin have added new emergency satellite messaging capabilities to their flagship outdoor watches. Despite smartwatch shipments growing only 1% in the third quarter of 2025, shipment value rose a strong 8% indicating a continued and successful shift toward premiumization within the category, according to Oldie.
In the third quarter of 2025 Apple sold 9 million Apple Watches for 16.6% global market share. That compares to sales of 8.5 million smart watches and 16.1% market share in the third quarter of 2024.
That’s annual growth of 6%. The only company ahead of Apple in the global wearable band market is China-based Xiaomi with 17.6% market share.
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Article provided with permission from AppleWorld.Today