For the 13th year running, Apple has topped Interbrand’s “Best Global Brands” list.
Valuation is calculated based on a company’s financial performance, a brand’s ability to influence customer purchases, and the extent to which it can support premium pricing. (Interbrand is a brand consultancy firm.)
Apple topped the list but saw a 4% decrease in brand valuation, down to $460.9 billion. Microsoft came in second with a 10% gain ($388.5 billion), followed by Amazon (+7%, $219.9 billion), Google (+9%, $317.1 billion), and Samsung (-10%, $90.5 billion).
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