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Study: 15% of family planning apps at Apple App Store, Google Playhave have no ‘detected privacy policy’

Pixalate, a fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released its “Q12022 Privacy on Family Planning Apps Report,” an analysis of the state of privacy within family planning mobile apps through quarter one (Q1) of 2022.

In the context of this report, “Family Planning” apps are any app available in the Apple App Store or Google Play Store with the words “period” or “pregnancy” in the title (English language only). Pixalate examined where these apps are registered, what permissions they request access to (such as location), and what personal information is shared with advertisers and/or data brokers from within the apps. Key findings from the report:

There are over 1.7k family planning apps to choose from

Over 15% of family planning apps have no detected privacy policy

The apps request access to personal information

The apps are sharing personal information with advertisers and/or data brokers

Article provided with permission from AppleWorld.Today
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