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Kantar: Apple now worth over $6.1 trillion

The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking. The total worth has reached US$7.1 trillion. That’s equivalent to the combined GDP (gross domestic product) of France and Germany. 

GDP is a monetary measure of the market value of all the final goods and services produced in a specific time period.

U.S. brands account for 56 of the Top 100 brands. Amazon and Apple leading the way – each now worth over US$½ trillion. The latter is now worth approximately $6.1 trillion. That’s a 74% change from 2020.

The 42% brand confidence increase is more than four times the study’s annual average percentage increase over the past 15 years. The Kantar research group says it’s been driven by confidence derived from vaccine availability, economic stimulus packages and improving GDP outlooks. 

Key trends highlighted in this year’s Kantar BrandZ Most Valuable Global Brands study include:

Companies rewarded for meeting changing customer needs

Across industries brands have been rewarded for meeting consumers’ changing needs and behaviors:

Article provided with permission from AppleWorld.Today
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