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AR/VR outlook: ‘painful 2020 but bright future ahead in ‘new normal’

Strategy Analytics predicts a strong recovery for the global AR/VR markets in 2021 after COVID-19 driven contraction in 2020. Key findings from the research group include:

“We expect that the launch of smartphone-tethered AR headsets, such as those from Nreal and Samsung seen at CES at the start of the year to ramp up in late 2020/early 2021,” David MacQueen, director of the Virtual and Augmented Reality service at Strategy Analytics, said. “We have raised our longer term forecast for XR hardware as a result of new work and life patterns in the ‘new normal.’ Work at home, training, education, and collaboration will all benefit from AR/VR.”

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