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Smart speaker sales hit 28.2 million units in quarter one

Global sales of smart speakers in quarter one of 2020 reached 28.2 million units, an increase of 8.2% on the first quarter of 2019, according to new research from Strategy Analytics. 

Amazon remained the leading brand with a share of 23.5%, up from 21.5% in the same period a year ago. Google retained second place with a 19.3% share, compared to 17.9% in quarter one of 2019. The global shares of Chinese vendors Baidu, Alibaba and Xiaomi all decreased as they faced supply and demand challenges in the Chinese domestic market as a result of pandemic-related measures. 

Apple’s HomePod (pictured) didn’t merit a mention in Strategy Analytic’s report summary.

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