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Healthcare spending in wearables to reach $60 billion by 2023

New data from Juniper Research reveals that wearables, including health trackers and remote patient monitoring devices, are set to become “must haves”in delivering healthcare, with $20 billion forecast to be spent annually on these devices by 2023. 

Meanwhile, assistive “hearables,” or connected hearing aids made available via healthcare providers, as well as directly to customers at varying price models, will mean this sector generates revenues of over $40 billion by 2022, notes the research group. 

It found that adoption of healthcare wearables will be driven by improvements in remote patient monitoring technology, in addition to increased adoption by medical institutions. Juniper forecasts that five million individuals will be remotely monitored by healthcare providers by 2023.

The research forecasts that the advanced ability of AI-enabled software analytics to proactively identify individuals at risk of their condition worsening will witness increased confidence among medical practitioners and regulators with regard to sensor accuracy. As wearables become part of patients’ treatment plans, original equipment manufacturers will seek to adjust their business models and generate revenues from devices being monitored. 

For example, selling data produced by the devices to insurance providers. Juniper forecasts that service revenues of this nature will reach $855 million by 2023. However, data privacy and consent will continue to be a significant barrier. Improving healthcare systems, such as using AI-enabled software analytics, is contingent on patient data being anonymized. Some insurance providers are changing the dynamics. In order to be covered, they require a data feed from the policyholder’s device.

“It is vital that patients are made aware of how their personal data will be used. If not, making wearables a ‘must have’ to provide personalized care or receive medical insurance risks a backlash from patients and heightened regulatory scrutiny; stalling the effectiveness of remote monitoring,” says research report author Michael Larner.

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