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A third of U.S. Internet users primarily watch video online

About a third of U.S. Internet users look to online video content as their primary way to watch video, according to figures from Raymond James, as reported by “eMarketer” (

About 31% of Internet users polled in November said that a subscription video-on-demand (SVOD) service is their main outlet for video entertainment. Netflix accounts for most of that: more than three-quarters (76%) of respondents named Netflix as one of the services they would pay for if they had to choose just three, based on their current budget — a success for the streaming giant that largely goes back to its original content investments, such as global hit Stranger Things.

The 31% figure is up from 24% in 2016, and almost neck-and-neck with the 35% who primarily use cable. The cable group cited access to broadcast TV channels, sports content and premium channels as their reasons for not moving to streaming services.

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