New data from Parks Associates (www.parksassociates.com) shows that 65% of U.S. broadband households with a security system plan to buy a smart home device in the next 12 months.
“Nearly 20% of U.S. broadband households own at least one smart home device, and over one-half of these device owners also have a security system,” said Stuart Sikes, president, Parks Associates. “Security households, rather than being content with their current system, have a proclivity to add more smart features to their home. Companies need to use this insight to capitalize on the growing demand for connected devices in the home.”
Smart home solutions are available to consumers through multiple sales channels. Parks Associates’ data shows 70% of U.S. security dealers currently install some type of interactive smart home device or system within their residential offerings or plan to do so within the next 12 months.
Nearly three-quarters of security dealers offer interactivity with their devices, which can be controlled through smartphones, tablets, and computers, according to the research group. Nearly 40% of installs in 2015 had both system interactivity and enhanced smart home features, an increase from 31% in 2014. Dealer revenues for smart home services are around $14 per month.