Wanderful Media (www.wanderful.com), the company behind the Find&Save cash back shopping app, today released its 2015 Annual Holiday Shopping Survey. The findings feature insights on the role mobile plays in holiday shopping, and specifically for millennial shoppers.
Of the millennial holiday shoppers, 92 percent said they use their mobile phones while shopping, compared to 73 percent of all shoppers who were surveyed. All shoppers, including millennials, primarily use mobile to find deals, coupons and/or promo codes for stores nearby; compare prices from other stores or online; and find store locations.
The survey also found mobile shopping apps are popular, since 78 percent of millennials said they are willing to use shopping apps this holiday season – compared to 67 percent of all shoppers surveyed.
More than 80 percent of millennial holiday shoppers said they are interested in mobile app notifications on holiday sales, while about 65 percent of all surveyed either receive – or would consider signing up to receive – mobile alerts on the latest deals.