Adobe (www.adobe.com) has been recognized as the leader in “The Forrester Wave™: Digital Experience Platforms, Q4 2015” report by Forrester Research, (www.forresterresearch.com).
Adobe was among the select companies Forrester invited to participate in the independent report, which evaluated the 10 most significant software vendors in digital experience platforms across 40 criteria. Adobe was positioned as the only leader, ranking highest in current offering.
“Adobe’s integrated platform leads the market,” stated the Forrester report. “Adobe has established a platform of best-of-breed technologies that support marketing activities. This portfolio includes web content management (WCM), testing and optimization, analytics, audience management, social publishing, and campaign management.”
Adobe Marketing Cloud includes a comprehensive set of market-leading solutions to support digital experience delivery. Adobe Experience Manager offers web experience management, mobile app development, digital asset management, dynamic media delivery, mobile forums and documents, and social communities across digital channels. Adobe Campaign provides email and cross-channel campaign management; Adobe Analytics delivers advanced, real-time customer analytics; Adobe Target handles A/B and multivariate testing, targeting and optimization; and, Adobe Social powers social marketing.
