Eddy Cue, Apple’s senior vice president of Internet software and services, tells USA Today (http://tinyurl.com/oem879t) that 11 million people have signed up for Apple Music (or, at least, the three month, free trial version).

“We’re thrilled with the numbers so far,” says Eddy Cue, Apple’s senior vice president of Internet software and services, adding that of that number, two million have opted for the family plan at $14.99 a month for up to six people.

Apple Music costs US$9.99 a month for individual access to 30 million songs as well as human-curation playlists and a live radio station. Assuming all the trial memberships are converted into paying customers come October, Apple would already boast half the paid memberships of reigning streaming champ Spotify, which launched nearly a decade ago, notes USA Today.