A new resource is now available for marketers and IT professionals in the manufacturing sector. The eBook, “Content Strategies for Winning in the Age of the Customer” (http://tinyurl.com/pf42h8n), offers best practices for creating engaging, multi-channel content that is proven to convert customer prospects into qualified leads.
The rise of digital content, social media and mobile devices has resulted in more empowered, better-informed customers who are waiting until later in the buying cycle to contact vendors. Success in manufacturing sales depends on reaching these customers at the right time, in the right place, with the right information. This in turn requires a content strategy that enables the seamless delivery of product information to print, PDF, Web and mobile channels.
“Content Strategies for Winning in the Age of the Customer” includes an overview of:
° The changing landscape of customer engagement;
° Today’s content types and new requirements;
° The top 15 questions to consider when building a content strategy.