According to a new report from the Hong-Kong based research group, Counterpoint Research, Apple has sold over one million iPhones in India since the start of the current financial year. This is considered “a significant milestone for a company that wasn’t considered to be a serious contender in the South Asian market until relatively recently,” according to Cult of Mac (http://tinyurl.com/peukylb).

The sales data hasn’t been released, but research agencies put the figure at 1.02 million between October 2013 and August 2014, with a total of 1.1 million units projected by the time the fiscal year ends on September 30.

“The strong Apple brand and backward software compatibility has allowed Apple to sell even three to four year old models such as iPhone and 4S in a healthy and profitable Rs 20,000 to Rs 30,000 range whereas affluent urban consumers are flocking to buy more expensive and newer iPhone 5C and 5S,”Neil Shah, research director for devices and ecosystems at Counterpoint Research, told Cult of Mac.