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Mobile audio streaming up more than 35%

Triton Digital (http://tritondigital.com), a technology provider for the audio industry, has unveiled its monthly “Ranker for July 2014,” revealing the month’s 20 top streaming audio providers, as well as insights into listening trends. Overall listening continued to rise steadily in July 2014, increasing by more than 20% compared to July 2013.

Streaming audio on mobile devices was the big story this month, with listening increasing by more that 35% compared to the same period last year.

“The July Ranker gives strong support to a mobile listening trend that we expect to continue and even accelerate moving forward,” says Rob Favre, CCO/GM Measurement & Analytics at Triton Digital. “As mobile devices proliferate and expand to include wearables such as the Apple Watch, streaming audio will play an important role in consumers’ experiences on those devices.”

Key findings of the July 2014 Ranker include:

° Average Active Sessions (AAS) grew significantly in July 2014, with the M-F 6A-8P daypart up 20.7% and M-SU 6A-Midnight daypart up 22.3% compared to the same period last year.

° On mobile, July 2014 saw a 37.2% increase during the M-F 6A-8P daypart, and a 35.8% increase during the M-SU 6A-Midnight daypart compared to July 2013.

° During the M-F 6A-8P daypart, mobile devices made up 68% of AAS, up from 62% in June. 37% of that listening took place on iOS and 31% took place on Android devices.

° Of the top 20 markets, Cleveland showed the largest listening gain with a 22.2% increase in AAS, followed by San Francisco (9.1%), Los Angeles (4.8%), Dallas-Fort Worth (3.6%) and Houston (1.8%).

° The Urban Contemporary format showed the largest listening gains with a 19.6% increase in AAS, followed by Sports (7.2%), Top 40 (6.8%), News/Talk (2.4%), Classic Hits (1.1%) and Country (0.8%).

Triton Digital’s monthly Ranker is a listing of the top-performing digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Triton’s Webcast Metrics’ information is based on census data, rather than consumer surveys.

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