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Adobe announces video technology innovations at IBC 2014

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Adobe (www.abode.com) has announced plans to update Adobe Creative Cloud video desktop apps and Adobe Anywhere for video.

The company says key updates include new media and project management tools in Adobe Premiere Pro CC; a refreshed user-interface across all Adobe video desktop apps; and more streamlined production workflows empowering video professionals to edit more efficiently. New updates will also be added to Adobe Anywhere, which enables large virtual teams of talent to collaborate and efficiently shoot, log, edit, share and finish video productions together. 

Adobe also announced new capabilities to Adobe Primetime, a TV delivery and monetization platform for programmers and pay-TV service providers). Adobe is previewing these major updates at IBC 2014, Europe’s largest professional broadcast show held in Amsterdam. 

The company will demonstrate its new solutions at the RAI Convention (Hall 7, Stand 7.G27) Sept. 12-16 and online at www.adobe.com/go/video. Adobe professional video and broadcast tools will also be presented in more than 70 partner booths throughout the IBC exhibit.

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