Gartner: companies should deploy technologies to address IT accessibility
TweetFollow Us on Twitter

Gartner: companies should deploy technologies to address IT accessibility

Companies that address accessibility needs in their IT product development are better positioned to leverage those same assistive technologies to mass market solutions, according to Gartner, Inc. (

The research group says that people with disabilities (PWD) are an underserved market segment with one billion people worldwide. They and their immediate friends and family have an annual disposable income of more than IS$8 trillion.

"People with disabilities make up 15% of the world 's population and some of the assistive technology marketed to people with disabilities can also be sold to the other 85% of the population that is 'situationally disabled' by their environmental conditions, at work and at play," says Andrew Johnson, managing vice president at Gartner. "Every day situational disabilities include listening to a conference call in a noisy airport, or using a mobile phone while driving or while wearing gloves. In many cases, assistive technology features will not only help mitigate common environmental factors, but can be used as the foundation to improve security and enhance privacy for everyone."

Additionally, businesses that create a workplace environment that is accessible for PWD can realize increased productivity from non-disabled employees, he adds. Assistive tools by definition are designed to improve the work environment. Some employers fear that accommodating PWD will result in high accommodation costs, but evidence does not support these fears.

"Assistive technology" is a term used to describe products and services used by individuals with disabilities in order to perform functions that might otherwise be difficult or impossible. It includes hardware, software and peripherals that assist PWD in accessing computers or other information technologies, at home and in the workplace. Examples include keyboards with large keys, screen-reader software that reads text on a phone or a computer screen, software that enlarges screen content, and products such as a text telephone.

"The assistive technology market itself is vast, but the potential market size is considerably larger when devices designed as assistive technology can have applications for the mass market," says Johnson. "Consider the impact that regulations for accessibility in Web technology have had on device features. Text-to-speech recognition not only allows sight-impaired people to listen to the printed word, but also helps solve part of the distracted driving epidemic by delivering audio versions of text messages. Similarly, optical character recognition that began with creating devices for the blind, but has expanded into applications such as license plate recognition used by law enforcement."

He says the size of the PWD market segment will increase in the coming years, partially as a result of global aging. By 2050, 30% of the population of 64 countries will be more than 60 years old, an age where a greater percentage of people have disabilities. As the numbers of PWD increase, so does the market opportunity. Gartner has identified three basic approaches to the PWD market:

° Customized solutions narrowly targeted to specific PWD types: companies using this approach are usually smaller, have dedicated product development efforts and use resellers that focus on the PWD market. Assistive technology is their core business that might limit opportunities to the larger market but allows them to achieve their organizational goal of innovating for the PWD market.

° Mass-market solutions positioned with side benefits to PWD: companies using this approach are usually larger, leverage existing features, tweak messaging and use mass-market channels to appeal to disabled individuals and their family and support network. They do not create products for PWD; rather, they embed accessibility features into their products.

°  Line extensions with redesigned products for PWD: the line extension strategy is a hybrid approach where a mass-market product is modified to PWD.

While the approaches to accessibility may be varied, the trend toward IT consumption patterns that place users at the center will continue to drive consumer and enterprise IT requirements for the foreseeable future. With the trend toward more human-centric design, accessibility and overall usability for the largest percentage will become more important.

"Regardless of the go-to-market approach, the marketing organization needs a keen understanding of the PWD market and related government regulations," says Johnson. "Suppliers should designate a leadership position, such as a chief accessibility officer, to take the lead in educating the organization and customers on assistive technology. First step should be to evaluate your company's intellectual property and product portfolios to assess how they can be leveraged to the PWD market. Consider various business approaches ranging from licensing, manufacturing, partnerships and branded offerings."


Community Search:
MacTech Search:

Software Updates via MacUpdate

Nisus Writer Pro 2.1.2 - Multilingual wo...
Nisus Writer Pro is a powerful multilingual word processor, similar to its entry level products, but brings new features such as table of contents, indexing, bookmarks, widow and orphan control,... Read more
calibre 2.40.0 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Vivaldi - An advanced browser...
Vivaldi is a browser for our friends. In 1994, two programmers started working on a web browser. Our idea was to make a really fast browser, capable of running on limited hardware, keeping in mind... Read more
OmniPlan 3.0 - Robust project management...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Yummy FTP 1.11 - FTP/SFTP/FTPS client fo...
Yummy FTP is an FTP + SFTP + FTPS file transfer client which focuses on speed, reliability and productivity. Whether you need to transfer a few files or a few thousand, schedule automatic backups, or... Read more
Tweetbot 2.1 - Popular Twitter client. (...
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
MacPilot 8.0 - Enable over 1,200 hidden...
MacPilot gives you the power of UNIX and the simplicity of Macintosh, which means a phenomenal amount of untapped power in your hands! Use MacPilot to unlock over 1,200 features, and access them all... Read more
Typinator 6.7 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
Adobe Lightroom 6.2 - Import, develop, a...
Adobe Lightroom is available as part of Adobe Creative Cloud for as little as $9.99/month bundled with Photoshop CC as part of the photography package. Lightroom 6 is also available for purchase as a... Read more
ForeverSave 2.1.4 - Universal auto-save...
ForeverSave auto-saves all documents you're working on while simultaneously doing backup versioning in the background. Lost data can be quickly restored at any time. Losing data, caused by... Read more

Super Sharp (Games)
Super Sharp 1.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1 (iTunes) Description: Your finger has never been so sharp! Cut with skill to complete the 120 ingenious physics levels of Super Sharp and become a cut... | Read more »
Assembly - Graphic design for everyone...
Assembly - Graphic design for everyone 1.0 Device: iOS Universal Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Assembly is the easiest most powerful design tool on the App Store. Create anything you can... | Read more »
YAMGUN (Games)
YAMGUN 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: The invasion has begun! Protect the walls of the citadel against waves of enemies! But watch out, you will soon run out of ammo...... | Read more »
Royal Bounty HD (Games)
Royal Bounty HD 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: New World Computing Approved "Hi Guys! looks good so far! keep up the good work. I worked on HoMM 3 and 4 creating all of the... | Read more »
Swords & Crossbones: An Epic Pirate...
Swords & Crossbones: An Epic Pirate Story 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
Camel Up (Games)
Camel Up 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: | Read more »
The Martian: Bring Him Home (Games)
The Martian: Bring Him Home 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Based on the best selling novel and critically acclaimed film, THE MARTIAN tells the story of Astronaut Mark... | Read more »
This Week at 148Apps: September 21-30, 2...
Leap Into Fall With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above... | Read more »
Tweetbot 4 for Twitter (Social Networki...
Tweetbot 4 for Twitter 4.0 Device: iOS Universal Category: Social Networking Price: $4.99, Version: 4.0 (iTunes) Description: *** 50% off for a limited time. *** | Read more »
Mori (Games)
Mori 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Stop, rewind and unwind with Mori. Time is always running, take a moment to take control. Mori is an action puzzle game about infinitely... | Read more »

Price Scanner via

Save up to $350 with Apple refurbished iMacs
Apple has Certified Refurbished iMacs available for up to $350 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27″ 3.5GHz 5K iMac – $1949 $350 off MSRP - 27... Read more
Mac Pros on sale for up to $300 off MSRP
B&H Photo has Mac Pros on sale for up to $300 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2818.99, $181 off MSRP - 3.5GHz 6-core Mac Pro: $3699... Read more
5K iMacs on sale for up to $150 off MSRP, fre...
B&H Photo has the 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. They have the 27″ 3.5GHz 5K iMac on sale for $2149, $150 off MSRP... Read more
Twelve South Redesigns BookArc For Today’s Sm...
Twelve South has announced a redesigned version of their very first product, BookArc for MacBook. Tailored specifically for the newest generation of MacBooks, BookArc holds the new, smaller Apple... Read more
Phone 6s Tips & Tricks – Tips Book For iP...
Poole, United Kingdom based Tap Guides Ltd. has announced the release and immediate availability of iPhone 6s Tips & Tricks, an in-depth eBook available in the iBookstore that’s priced just $2.99... Read more
13-inch 2.5GHz MacBook Pro on sale for $994,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $994.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $105 off MSRP. Price valid... Read more
Is The iPad Pro Really A Serious Laptop Repla...
Probably not, at least for productive professionals and other power users. Steve Jobs declared that we’d entered the “post-PC Era” with the advent of the original iPad in 2010, a phrase we don’t hear... Read more
Wednesday Deal: 13-inch Retina MacBook Pros f...
Adorama has 13″ Retina MacBook Pros on sale for up to $130 off MSRP. Shipping is free, and Adorama charges sales tax for NY & NJ residents only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1199.99 $... Read more
uBar 3.0 for Mac OS X – Custom Dock Replaceme...
Brawer Software has announced the release of uBar 3.0, an important update to their popular app and window manager for Mac OS X. uBar allows users to position it whichever side of the screen they... Read more
13-inch 2.5GHz MacBook Pro (refurbished) avai...
Apple has Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros... Read more

Jobs Board

*Apple* Retail Online, Customer Experience R...
**Job Summary** Apple Retail's Online Store sells Apple products to customers around the world. In addition to selling Apple products with unique services such Read more
Frameworks Engineer, *Apple* Watch - Apple...
**Job Summary** Join the team that is shaping the future of software development for Apple Watch! As a software engineer on the Apple Watch Frameworks team you will Read more
Senior Manager, Global Direct Marketing *App...
**Job Summary** Apple Retail is looking for an experienced Direct Marketing Leader to join its Marketing team. This position will take a leadership role in creating Read more
*Apple* Online Store Expansion - Apple (Unit...
**Job Summary** The Online Apple Store is seeking a person to lead its expansion into new countries. Based in Cupertino, CA, this person will develop and maintain an Read more
*Apple* Retail - Multiple Customer Support P...
Job Description:Customer SupportSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.