Smartphones, tablets taking over the second-hand video experience
TweetFollow Us on Twitter

Smartphones, tablets taking over the second-hand video experience

New data from Parks Associates (www.parksassociates.com) shows that smartphones and tablets are expanding their role in video second-screen experiences, with 22% of U.S. broadband consumers checking or updating their social network on a smartphone or tablet while watching TV.

The research group reports instances of mobile activities while watching TV increases significantly among Millennials, where consumers 18-34 are 70% more likely than other age groups to look up TV listings via a mobile device.

"The mobile device is the implied peripheral in the second-screen concept, but increasingly it is the first screen consumers look at during a video-viewing experience," says Brett Sappington, director, research, Parks Associates. "The growth of OTT (over-the-top) services, pay-TV initiatives such as TV Everywhere, and increases in mobile apps have all contributed to this shift. Eighteen percent of U.S. homes with a smartphone or tablet use an app from their pay-TV provider to check TV listings, program their DVR, or watch TV programming."

"It's crucial to integrate the processes as much as possible. Users are already using devices for a variety of purposes in parallel with regular broadcasting but still pick up the remote for TV access," adds Kostadin Jordanov, CEO, iMediaShare, a consulting firm that helped with the resport. "The touch-screen interface of mobile devices provides a much more intuitive user experience for content discovery than traditional forms. Mobile devices thus need to become native to discovery and control of the TV viewing experience."

Apps from content owners such as USA Network and Nickelodeon, along with OTT services from providers like Netflix, Hulu, and Amazon, have driven the rapid increase in mobile usage. Parks Associates finds most of this mobile viewing occurs in the home - 60% for the mobile phone and 70% for the tablet -- indicating consumers will engage in blended usage scenarios, with the TV as the preferred screen for viewing, while they use mobile devices for content discovery and selection.

"The Shazam app is a good example of blended use," Sappington says. "During the 2013 Super Bowl, the app recognized the audio from the broadcast and provided game statistics, team information, and a Twitter feed related to the game. Moving forward, mobile devices will play a larger role within the consumer's TV viewing, initiating the experience with personalized options and suggestions, and an intelligent interface that transitions seamlessly from in-home to on-the-go viewing."

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Splash Cars guide - How to paint the tow...
Splash Cars is an arcade driving game that feels like a hybrid between Dawn of the Plow and Splatoon. In it, you'll need to drive a car around to repaint areas of a town that have lost all of their color. Check out these tips to help you perform... | Read more »
The best video player on mobile
We all know the stock video player on iOS is not particularly convenient, primarily because it asks us to hook a device up to iTunes to sync video in a world that has things like Netflix. [Read more] | Read more »
Four apps to help improve your Super Bow...
Super Bowl Sunday is upon us, and whether you’re a Panthers or a Broncos fan you’re no doubt gearing up for it. [Read more] | Read more »
LooperSonic (Music)
LooperSonic 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: LooperSonic is a multi-track audio looper and recorder that will take your loops to the next level. Use it like a loop pedal to... | Read more »
Space Grunts guide - How to survive
Space Grunts is a fast-paced roguelike from popular iOS developer, Orange Pixel. While it taps into many of the typical roguelike sensibilities, you might still find yourself caught out by a few things. We delved further to find you some helpful... | Read more »
Dreii guide - How to play well with othe...
Dreii is a rather stylish and wonderful puzzle game that’s reminiscent of cooperative games like Journey. If that sounds immensely appealing, then you should immediately get cracking and give it a whirl. We can offer you some tips and tricks on... | Read more »
Kill the Plumber World guide - How to ou...
You already know how to hop around like Mario, but do you know how to defeat him? Those are your marching orders in Kill the Plumber, and it's not always as easy as it looks. Here are some tips to get you started. This is not a seasoned platform... | Read more »
Planar Conquest (Games)
Planar Conquest 1.0 Device: iOS Universal Category: Games Price: $12.99, Version: 1.0 (iTunes) Description: IMPORTANT: Planar Conquest is compatible only with iPad 3 & newer devices, iPhone 5 & newer. It’s NOT compatible with... | Read more »
We talk to Cheetah Mobile about its plan...
Piano Tiles 2 is a fast-paced rhythm action high score chaser out now on iOS and Android. You have to tap a series of black tiles that appear on the screen in time to the music, being careful not to accidentally hit anywhere else. Do that and it's... | Read more »
Ultimate Briefcase guide - How to dodge...
Ultimate Briefcase is a simple but tricky game that’s highly dependent on how fast you can react. We can still offer you a few tips and tricks on how to survive though. Guess what? That’s exactly what we’re going to do now. Take it easy [Read more... | Read more »

Price Scanner via MacPrices.net

12-inch 1.2GHz Silver Retina MacBook on sale...
B&H Photo has the 12″ 1.2GHz Silver Retina MacBook on sale for $1399 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’s the lowest price for this model from... Read more
iPads on sale at Target: $100 off iPad Air 2,...
Target has WiFi iPad Air 2s and iPad mini 4s on sale for up to $100 off MSRP on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for... Read more
Target offers Apple Watch for $100 off MSRP
Target has Apple Watches on sale for $100 for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary: - Apple... Read more
Apple refurbished 2014 13-inch Retina MacBook...
Apple has Certified Refurbished 2014 13″ Retina MacBook Pros available for up to $400 off original MSRP, starting at $979. An Apple one-year warranty is included with each model, and shipping is free... Read more
Macs available for up to $300 off MSRP, $20 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Watch Super Bowl 50 Live On Your iPad For Fre...
Watch Super Bowl 50 LIVE on the CBS Sports app for iPad and Apple TV. Get the app and then tune in Sunday, February 7, 2016 at 6:30 PM ET to catch every moment of the big game. The CBS Sports app is... Read more
Two-thirds Of All Smart Watches Shipped In 20...
Apple dominated the smart watch market in 2015, accounting for over 12 million units and two-thirds of all shipments according to Canalys market research analysts’ estimates. Samsung returned to... Read more
12-inch 1.2GHz Retina MacBooks on sale for up...
B&H Photo has 12″ 1.2GHz Retina MacBooks on sale for $180 off MSRP. Shipping is free, and B&H charges NY tax only: - 12″ 1.2GHz Gray Retina MacBook: $1499 $100 off MSRP - 12″ 1.2GHz Silver... Read more
12-inch 1.1GHz Gray Retina MacBook on sale fo...
B&H Photo has the 12″ 1.1GHz Gray Retina MacBook on sale for $1199 including free shipping plus NY sales tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model... Read more
Apple now offering full line of Certified Ref...
Apple now has a full line of Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Subject Matter Expert - Experis (Uni...
This position is for an Apple Subject Matter Expert to assist in developing the architecture, support and services for integration of Apple devices into the domain. Read more
*Apple* Macintosh OSX - Net2Source Inc. (Uni...
…: * Work Authorization : * Contact Number(Best time to reach you) : Skills : Apple Macintosh OSX Location : New York, New York. Duartion : 6+ Months The associate would Read more
Computer Operations Technician ll - *Apple*...
# Web Announcement** Apple Technical Liaison**The George Mason University, Information Technology Services (ITS), Technology Support Services, Desktop Support Read more
Restaurant Manager - Apple Gilroy Inc./Apple...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.