PC shipments post steepest decline ever in a single quarter
Worldwide PC shipments totaled 76.3 million units in the first quarter of 2013 (1Q13), down -13.9% compared to the same quarter in 2012 and worse than the forecast decline of -7.7%, according to the "International Data Corporation (IDC) Worldwide Quarterly PC Tracker."
The extent of the year-on-year contraction marked the worst quarter since IDC began tracking the PC market quarterly in 1994. The results also marked the fourth consecutive quarter of year-on-year shipment declines.
Despite some mild improvement in the economic environment and some new PC models offering Windows 8, PC shipments were down significantly across all regions compared to a year ago. Fading mini notebook shipments have taken a big chunk out of the low-end market while tablets and smartphones continue to divert consumer spending, says IDC. Apple fared better than the overall U.S. market, but still saw shipments decline as its own PCs also face competition from iPads.
PC industry efforts to offer touch capabilities and ultraslim systems have been hampered by traditional barriers of price and component supply, as well as a weak reception for Windows 8, adds the research group. The PC industry is struggling to identify innovations that differentiate PCs from other products and inspire consumers to buy, and instead is meeting significant resistance to changes perceived as cumbersome or costly.