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Apple defends its product pricing in Australia


This week Apple, Microsoft and Adobe appeared before a federal parliamentary committee hearing into the pricing of their products in Australia and defended the high prices that Australian consumers are paying for their products, reports “ABC” (

Labor backbencher Ed Husic has accused some information technology companies of “ripping off” Australian consumers. However, Apple Australia Vice President Tony King defended his company’s Australian prices . He said part of the reason was higher costs charged by the entertainment industry for content destined for the Australian market.

“Price considerations must go well beyond simply looking up a currency exchange rate,” King said.”For example, Apple must consider differences between countries in product costs, freight charges, local sales taxes, levies, import duties, channel economics, competition and local laws regarding advertised prices.”

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