The future looks bright for iOS Passbook
TweetFollow Us on Twitter

The future looks bright for iOS Passbook

The Passbook feature introduced in iOS6 hasn't been widely acclaimed (though it's not been lambasted the way the Maps app has). However, the future holds potential for the feature/service.

In case you're not familiar with it, here's how Apple describes it: "Passbook keeps things like airline boarding passes, movie tickets, and gift cards all in one place. Everything’s there -- ready for scanning -- right from your iPhone. You’ll find Passbook-enabled apps on the App Store. And you can get gift cards and more from participating merchants.

"Passbook is time and location based. So your passes and tickets automatically appear on your Lock screen when and where you need them. Arrive at the airport and your boarding pass pops up. If you’re waiting to board the flight and your gate changes, Passbook tells you. And if you decide to grab a coffee on the way to your new gate, your gift card appears when you walk into the cafe."

Passbook has been criticized for the small number of companies that support it, some early connection issues, and difficulty in setting it up. However, the number of companies supporting it are growing, the second issue has been (mostly) resolved, and Apple is reportedly working on the third.

The number of consumers receiving coupons via mobile devices is expected to rise by 30% next year to more than 500 million people, a new report from Juniper Research ( finds. According to the report, continued growth in mobile coupon usage will in part be fueled by the integration of couponing platforms into the leading social networks.

Juniper Research says Apple’s recent high-profile launch of Passbook is also expected to act as a catalyst to both coupon deployments and adoption. For example, the marketing services provider Valassis has recently launched a ‘Red Plum Social Savings’ app in the US which was built with the Facebook platform, while third-party loyalty/marketing and couponing providers such as Codebroker, Eagle Eye, Yowza! and Valpak have already created apps or microsites which deliver vouchers to Apple’s Passbook.

Juniper Research says that increasingly brands were transitioning from using coupons purely to drive retail footfall to strategies designed to develop longer-term relationships with consumers. The research group says that delivery and redemption data analytics are now being used not just to assess the progress of a campaign but to gauge what offers could be tailored to which individuals.

So don't count Passbook out just yet.

-- Dennis Sellers


Community Search:
MacTech Search:

Software Updates via MacUpdate

Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in... | Read more »
One Button Travel (Games)
One Button Travel 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: “To cut a long story short, If you like interactive fiction, just go buy this one.” - “Oozes the polish that... | Read more »
Light Apprentice Volume 1 (Games)
Light Apprentice Volume 1 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Light Apprentice Volume 1 includes Chapters 1 to 4, all gathered in a new exclusive game. When life in the world of... | Read more »
The best games like Animal Crossing on m...
Animal Crossing amiibo Festival is out right now for the Wii U, reminding us of just how much fun that world can be. Or at least to go back and check in on our villages once in a while. [Read more] | Read more »
Between 2 Taps - Tap for Tap interview M...
Hello, and welcome back to Between 2 Taps, Tap for Tap’s Indie Dev interview series. [Read more] | Read more »

Price Scanner via

iMobie Releases its Ace iOS Cleaner PhoneClea...
iMobie Inc. has announced the new update of PhoneClean 4, its iOS cleaner designed to reclaim wasted space on iPhone/iPad for use and keep the device fast. Alongside, iMobie hosts a 3-day giveaway of... Read more
Black Friday deals on the Apple Watch and App...
Apple resellers are offering discounts and bundles with the purchase of an Apple Watch this Black Friday weekend. Below is a roundup of the deals being offered by authorized Watch resellers: Apple... Read more
Early Black Friday sale at B&H Photo, up...
B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1699 $300 off... Read more
NewerTech/OWC/MacSales Black Friday Deals 201... • Free Shipping available on nearly EVERYTHING on orders $35.00 & up within USA + • International Delivery Specials from $2.99+ Special Purolator... Read more
Walmart Black Friday deals: $100 off select i...
Walmart has released their Black Friday deals for 2015, now available online. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2: $399, $100 off MSRP - 16GB iPad Air: $... Read more
Photo Cleaner 1.0 Reclaims iPhone Storage Spa...
Seoul, Korea based mix1009 has announced the release and immediate availability of Photo Cleaner 1.0, their handy iPhone app that deletes the video portion of Live Photos, in order to reclaim space... Read more
Black Friday and Holiday sales on our price t...
Scan our Mac Price Trackers for the latest Black Friday and Holiday season information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the... Read more
Best Buy Black Friday deals: Up to $200 off M...
Best Buy has posted their Black Friday sale prices for 2015. Save on MacBook Pros, MacBooks, MacBook Airs, iMacs, iPads, and Apple Watches. Choose free shipping or free local store pickup (if... Read more
Save $30-$40 on new Apple TVs after rebate
Adorama has new Apple TVs on sale for up to $40 off MSRP after mail-in rebate, good through December 15th. Shipping is free, and Adorama charges NY & NJ sales tax only: - 32GB Apple TV: $119.99... Read more
13-Inch Haswell MacBook Air At Two Years – Th...
The 13-inch mid-2013 “Haswell” MacBook Air I ordered in Apple’s November 2013 Black Friday sale was my first new Mac in four and a half years — the longest interval I’ve gone between system upgrades... Read more

Jobs Board

Storefront Operations Coordinator, *Apple* -...
# Storefront Operations Coordinator, Apple -Latin America Job Number: 43587750 Miami, Florida, United States Posted: Oct. 16, 2015 Weekly Hours: 40.00 **Job Summary** The Read more
*Apple* Enterprise / Government Professional...
# Apple Enterprise / Gove ment Professional Services Engineer Job Number: 42292976 Reston, Virginia, United States Posted: Aug. 18, 2015 Weekly Hours: 40.00 **Job Read more
iOS Wallet & *Apple* Pay Engineer - App...
# iOS Wallet & Apple Pay Engineer Job Number: 40586801 Santa Clara Valley, Califo ia, United States Posted: Nov. 16, 2015 Weekly Hours: 40.00 **Job Summary** The iOS Read more
Software Engineer, *Apple* Watch - Clock Fa...
# Software Engineer, Apple Watch - Clock Face Team Job Number: 44368761 Santa Clara Valley, Califo ia, United States Posted: Nov. 14, 2015 Weekly Hours: 40.00 **Job Read more
Administrative Assistant, *Apple* Online St...
# Administrative Assistant, Apple Online Store Job Number: 43992352 Santa Clara Valley, Califo ia, United States Posted: Nov. 9, 2015 Weekly Hours: 40.00 **Job Summary** Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.