Should Apple have stuck with Google Maps?
TweetFollow Us on Twitter

Should Apple have stuck with Google Maps?

By Rob James

The recent Google Maps controversy has been a rare misstep for Apple. The company’s proprietary maps app was intended to replace Google Maps as the default map service for iOS 6 and the iPhone 5, but came with multiple bugs, ranging from missing locations to wrong directions.

Problems with the app have led to suggestions that Apple should have stuck with Google Maps, which remains the leading option for users in terms of updates and detail for different platforms. However, while looking at Apple Maps’ problems, and the backpedalling that has taken place in the past few weeks, it is possible to suggest a future for a Google Maps-less Apple.

Apple’s motivation for switching to their own maps app was, perhaps understandably, affected by their handing over of a lucrative license to Google for every iOS device that used their rivals’ app. However, and despite being pitched as an advanced maps app, Apple Maps has been roundly criticized for its bugs, which notably include a furniture museum being located in a river.

The September launch of the app saw an initial 35% of user downloads sink to 4%. Apple has since publicly apologized for their mistakes with the app, and have gone as far as to recommend other apps, including Google Maps.

In Apple’s defense, part of the problem with Apple Maps comes down to its rapid development and issues with Tom Tom, who were responsible for co-developing it. However, the main flaw to Apple’s approach sees to have been an arrogance over competing with Google Maps, which has been the go-to app for everything from laptops to business mobile devices.

In this context, Apple may have been better off avoiding the embarrassment they’ve suffered by maintaining a compromise agreement with Google. There is a sense, though, that Apple’s future will still involve their own maps apps, albeit with some major upgrades.

An important thing to remember with Apple Maps is that it is improving, with one of the advantages of continual upgrades being that early bugs are being fixed. This is the case with most new apps, and Apple’s main mistake appears to have been to build up expectations too soon for what is arguably still a beta product. There’s also a lot to like about Apple Maps’ interface, which has a particularly striking top-down 3D mode. Moreover, the Apple Maps apology is less embarrassing than the public climbdown that followed "antennagate" with poor phone signals a few years ago.

For the time being, at least, Apple will continue to offer its users the choice of downloading Google Maps -- which they always had the option to do. Work will continue on Apple Maps, though, which will mean that Apple’s faith in their design and technology is likely to be vindicated.

Apple Maps is a rare blunder from the company, but one that they’ll focus a lot of energy into repairing as soon as possible. The consumer will benefit from this competition with Google Maps having to upgrade faster and refine what is already a sizeable advantage over Apple to demonstrate their superiority in the future.

Rob James is self-employed and recommends (www.dclmobile.co.uk/) business mobiles by Distinct Connections, for all your mobile needs. He uses Internet marketing to promote himself, and recommend you optimise your site for mobiles too. He can usually be found blogging about mobile related topics, and loves checking out the latest gadgets.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

MTR 5.0.0.1 - The Mac's oldest and...
MTR (was MacTheRipper)--the Mac's oldest and smartest DVD-backup app--is now updated to version 5.001 MTR -- the complete toolbox, not a one-trick, point-and-click extractor. MTR is intended for... Read more
LibreOffice 4.4.5.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Adobe Lightroom 6.1.1 - Import, develop,...
Adobe Lightroom is available as part of Adobe Creative Cloud for as little as $9.99/month bundled with Photoshop CC as part of the photography package. Lightroom 6 is also available for purchase as a... Read more
File Juicer 4.41 - Extract images, video...
File Juicer is a drag-and-drop can opener and data archaeologist. Its specialty is to find and extract images, video, audio, or text from files which are hard to open in other ways. It finds and... Read more
A Better Finder Rename 9.52 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
OmniFocus 2.2.3 - GTD task manager with...
OmniFocus helps you manage your tasks the way that you want, freeing you to focus your attention on the things that matter to you most. Capturing tasks and ideas is always a keyboard shortcut away in... Read more
TinkerTool 5.4 - Expanded preference set...
TinkerTool is an application that gives you access to additional preference settings Apple has built into Mac OS X. This allows to activate hidden features in the operating system and in some of the... Read more
Tinderbox 6.3.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
Parallels Desktop 10.2.2 - Run Windows a...
Parallels Desktop is simply the world's bestselling, top-rated, and most trusted solution for running Windows applications on your Mac. With Parallels Desktop for Mac, you can seamlessly run both... Read more
Adobe Premiere Pro CC 2015 9.0.1 - Digit...
Premiere Pro CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Premiere Pro customer). Premiere Pro CS6 is still available for... Read more

You Against Me (Games)
You Against Me 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: A simple game… You. Me. Claim, steal, lock, score, win! | Read more »
Yep, it's True - Angry Birds 2 is O...
The not exactly rumors were true and the birds are back. Angry Birds 2 has come to the App Store and the world will... well I suppose it'll still be the same, but now we have more bird-flinging options! [Read more] | Read more »
You Could Design Your Own Card for Chain...
If you've ever wanted to create your own item, weapon, trap, or even monster for Chainsaw Warrior: Lords of the Night, this is your chance. Auroch Digital is currently holding a contest so that fans can fight to the death (not really) to see which... | Read more »
Bitcoin Billionaire is Going Back in Tim...
If you thought you managed to buy everything there is to buy in Bitcoin Billionaire and make all the money, well you though wrong. Those of you who made it far enough might remember investing in time travel - and it looks like that investment is... | Read more »
Domino Drop (Games)
Domino Drop 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Domino Drop is a delightful new puzzle game with dominos and gravity!Learn how to play it in a minute, master it day by day.Your... | Read more »
OPERATION DRACULA (Games)
OPERATION DRACULA 1.0.1 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0.1 (iTunes) Description: 25% off launch sale!!! 'Could prove to be one of the most accurate representations of the Japanese bullet hell shmup... | Read more »
Race The Sun (Games)
Race The Sun 1.01 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.01 (iTunes) Description: You are a solar craft. The sun is your death timer. Hurtle towards the sunset at breakneck speed in a futile race against time.... | Read more »
Tap Delay (Music)
Tap Delay 1.0.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0.0 (iTunes) Description: Back in the “old days”, producers and engineers created delay and echo effects using tape machines. Tap Delay combines the warm... | Read more »
This Week at 148Apps: July 20-24, 2015
July is Heating Up With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out... | Read more »
Red Game Without A Great Name (Games)
Red Game Without A Great Name 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: The mechanical bird is flying through an unfriendly, Steampunk world. Help it avoid obstacles and deadly... | Read more »

Price Scanner via MacPrices.net

Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
12-inch MacBooks in stock for $20 off, save o...
Adorama has 12″ Retina MacBooks in stock for $20 off MSRP including free shipping plus NY & NJ sales tax only. For a limited time, Adorama will include a free Apple USB-C to USB Adapter, free 4-... Read more
College Student Deals: Additional $100 off Ma...
Take an additional $100 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through August 8, 2015. Anyone with a valid .EDU email address can take... Read more
2015 13-inch 2.7GHz Retina MacBook Pro on sal...
B&H Photo has the new 2015 13″ 2.7GHz/128GB Retina MacBook Pro on sale today for $1199 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
2.8GHz Mac mini available for $988, includes...
Adorama has the 2.8GHz Mac mini available for $988, $11 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more
Updated Mac Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
High-Precision Battery Fuel Gauge IC Extends...
Renesas Electronics Corporation has announced its new lithium-ion (Li-ion) battery fuel gauge IC, the RAJ240500, designed to extend battery life for connected mobile devices such as tablets, notebook... Read more
27-inch 3.3GHz 5K iMac on sale for $1799, $20...
B&H Photo has the 27″ 3.3GHz 5K iMac on sale for $1799 including free shipping plus NY tax only. Their price is $200 off MSRP, and it’s the lowest price available for this model from any Apple... Read more
Twelve South Free Dual Screen Backgrounds Co...
Twelve South has posted a second collection of travel Desktop photos, noting: For the Twelve South team, a vacation is never just a vacation. It’s a time to try out new prototypes on the road, visit... Read more
Apple Refurbished iMacs available for up to $...
The Apple Store has Apple Certified Refurbished iMacs available for up to $380 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27″ 3.5GHz 5K iMac – $1949 $... Read more

Jobs Board

Engineering Manager, Search Relevance, *Appl...
**Job Summary** Apple 's new Spotlight Suggestions service provides fast, relevant search results from the Inte et in Spotlight and Safari on iOS and OS X. We are looking Read more
Lead Infrastructure Engineer - *Apple* /Mac P...
…of a team * Requires proven problem solving skills Preferred Additional: * Apple Certified System Administrator (ACSA) * Apple Certified Technical Coordinator (ACTC) Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales. Specialist - Retail Customer Service and Sales. Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales. Specialist - Retail Customer Service and Sales. Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.