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Apple’s Phil Schiller named most influential CMO


According to Appinions research conducted for “Forbes” (, Phil Schiller, Apple’s senior vice president of worldwide marketing, topped the list as most influential CMO [chief marketing officer].

His opinions appeared frequently in various media over the course of 60 days, mostly on the topic of Apple, the article adds. Other CMOs who ranked in the top 20: Ford CMO Jim Farley, Verizon vice president and CMO Tami Erwin, Gap CMO Seth Farbman and Macy’s CMO Martine Reardon.

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