Eurobrand (www.eurobrand.com) — the European independent experts for brand, patent & IP valuation & strategy — has announced the “euroBrand Global Top 100,” which ranks the top global companies in 16 industries. Apple tops the list with a brand value of EUR 100,239 bn.
It’s followed by the Coca Cola Company, representing a value of EUR 59,978 bn and Microsoft with a brand value of EUR 53,973 bn. The Global TOP 10 are all US-based.
LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 34,306 bn (global rank is 14), followed by Vodafone with a value of EUR 28,578 bn and the brands of AB INBEV representing a value of EUR 28,021 bn. China Mobile with a brand value of its portfolio of EUR 43,983 bn (global rank 11) remains No.1 in Asia.