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Apple design team travel to London to accept D&AD awards


Apple has been named the best brand and the best design studio of the last 50 years at the D&AD Awards, one of the world’s most prestigious prizes for advertising and design.

Jonathan Ive, Apple design guru, and the company’s entire design team of 16 from San Francisco traveled to London in recognition of the importance of the D&AD Awards, reports the “London Evening Standard” ( Apparently, the design team has never previously attended an award ceremony.

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