Yesterday’s Apple media event held no major surprises. The iPhone 5, a new iTunes, a new iPod touch and a new iPod nano were revealed — as everyone expected. There was no iPad mini, 13-inch Retina display MacBook Pro or updated iMac announcements. But they’re coming.
With that in mind, here are some random thoughts that occurred to me during the media event:
° No “one more thing.” Apple CEO Tim Cook didn’t try to emulate Steve Jobs’ famous routine of saving the biggest news of all for the end of the event, a la a “one more thing” announcement. In fact, Cook and the gang did the opposite. They started with the biggest news (the iPhone 5) and saved the least earth-shaking news (new iPods) for last. That’s less dramatic, but Cook is smart enough not to copy Jobs’ act.
° Naming schemes. Okay, the newest iPad is the “new iPad,” the newest version of iTunes is the “new iTunes” the latest iPod touch is the “new iPod touch,” the reinvented iPod nano is the “new iPad nano,” and the new iPhone is …. the “iPhone 5.” Hmmm. I don’t see any consistency in the iOS world’s naming scheme.
° Now that the iPod nano has changed sizes (again), what are we going to do about an “Apple watch”?
° They keep predicting its demise, but the iPod classic is still listed at the Apple online store.
° There’s no 128GB version of the iPhone 5. Darn.
— Dennis Sellers