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Too many white automobiles? Blame Steve Jobs

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Silver was the most popular exterior car color in America for nearly a decade. But while it remains beloved by automotive designers for best showing off a car’s styling, its unstinting argent reign was finally overthrown this year by white, according to “Motoramic” (http://macte.ch/sTqoc).

According to Sandy McGill, BMW Designworks’ lead designer in color, materials, and finish, this is Steve Jobs’ doing. “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom,” he told “Motoramic.” “Apple made white valuable.”

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