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Sony unveils NEX-5R camera

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Sony has introduced the NEX-5R, which combines lightweight design and the freedom of interchangeable lenses with large-sensor image quality, speedy AF and the introduction of Wi-Fi capability.

The NEX-5R camera features a 16.1 effective megapixel Exmor APS HD CMOS sensor — identical in size to sensors found in traditional DSLR cameras — combined with a BIONZ processor to assure richly detailed still images and crisp Full HD videos in all types of lighting conditions, according to Mike Kahn, director of the alpha interchangeable lens camera business group at Sony Electronics.

In a first for Sony’s line of interchangeable lens cameras, the new NEX-5R model features “Fast Hybrid AF” autofocus technology, combining phase-detection and contrast-detection methods to ensure speedy, accurate autofocus in any shooting situation, he adds. It’s also Sony’s first interchangeable lens camera with integrated Wi-Fi capabilities for image sharing, saving and viewing, and introduces the new concept of downloadable Camera Apps.

The Fast Hybrid AF autofocus technology utilizes 99 phase-detection AF points arrayed on the image sensor to detect a subject’s distance and lock focus on it, and then utilizes contrast-detection AF to confirm details. In Speed Priority Continuous shooting mode, the camera will switch automatically to phase detection tracking AF and can track fast-moving action in each frame up to 10 frames per second.

The added connectivity of the NEX-5R camera allows photos and videos to be transferred wirelessly to a smartphone or tablet running Sony’s free PlayMemories Mobile app, available on both iOS and Android platforms. Additionally, content can be directly uploaded from the camera to Facebook using a Wi-Fi connection and the new “Direct Upload” application, part of Sony’s new PlayMemories Camera Apps platform.   

Aesthetically, the NEX-5R features a new fully programmable control dial and function button, a combination for photographers accustomed to the flexibility and direct control of a DSLR camera. It also has a switchable on-screen digital level gauge that helps keep horizons level with landscapes and architectural shots.
Additionally, the new NEX-5R model features a touch-screen LCD with a Touch Shutter function. The touchscreen can also flip upwards 180 degrees.

Full HD (1920×1080@60p) movie shooting is enhanced with a new Auto Slow Shutter feature, adding extra detail to low-light clips. The camera detects dim interiors and night scenes, automatically switching to a slower shutter speed to brighten footage. 

The NEX-5R compact system camera will be available this October in silver, black and white for about US$750 with an 18-55mm kit zoom lens as well as body-only for about $650. The new camera and all compatible accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
and follow #SonyNEX on twitter for the latest α NEX camera news.

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