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Apple eyeing NFC-capable, barcode-reading shopping assistant

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Apple has been granted a patent (number 8,239,276 ) for an “On-the-go Shopping List” that hints at an NFC-capable barcode-reading shopping assistant.

NFC (Near Field Communication) is a short-range wireless connection technology that could turn the iPhone into an electronic wallet or security passkey. NFC is already in use in Asia and is expected to explode here in the next three to five years, especially if Apple adopts the technology.

A report from Juniper Research (http://www.juniperresearch.com) finds that the NFC retail payments market will exceed US$180 billion globally by 2017, more than a seven-fold increase over 2012. The leading regions of North America, Western Europe and Far East & China will contribute 90% of this market value as smartphones with NFC payment technology become standard. The Juniper report found that 2011 was a watershed year for NFC payments. 

Per the Apple patent, systems and methods for providing shopping-related information to a consumer are provided. Embodiments of the system allow a consumer to create an electronic shopping list by scanning products. In some embodiments, shopping-related information may be obtained for items in the shopping list, such as pricing information, product quality, consumer ratings, and other information that may help a consumer to make an informed purchasing decision. Other embodiments allow a consumer to obtain and compare retail prices offered by several retailers for products in the shopping list.

Still other embodiments provide a store-wide network that allows a shopper to scan items in the store, add the scanned items to a shopping list, and then check-out electronically. Gloria Lin and Amir Mahmood Mikhak are the inventors.

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