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Apple has gone from ‘beleaguered’ to top dog — but can’t rest

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My, how things have changed. According to the latest research from Strategy Analytics (http://www.strategyanalytics.com), the Microsoft Windows Phone operating system will capture 4% share of 123 million smartphones sold in the United States market during 2012. That’s up from 3% in 2011.

Remember when Apple was the beleaguered company and the Mac only had 3% market share in the U.S.? Those were dark days. It’s nice that the sun is shining in Apple-land now.
Don’t get me wrong. I certainly don’t think that Microsoft is “beleaguered”; it’s making money hand-over-fist. However, Apple is one of the great comeback stories in the business world — arguably the greatest comeback of all time.

That said, Apple can’t afford to rest on its laurels. Now or ever. There’s always some young whippersnapper just waiting to take the top dog’s place.

The great pitcher Satchel Paige often said “Don’t look back — something might be gaining on you.” In the tech world, you always have to be looking backwards and forwards cause someone is always trying to catch up with you.

— Dennis Sellers

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