Tablets helping shake up the traditional TV viewing scenario
TweetFollow Us on Twitter

Tablets helping shake up the traditional TV viewing scenario

If/when Apple releases its own branded HDTV, the product will almost certainly continue the trend of allowing Apple users to starting watching a video on device and continue watching it on another. And if the broadcast networks are smart, they'll work with Apple to move beyond today's outdated method of receiving content.

For example, new data from comScore (, which specializes in "measuring the digital world, finds that tablets have quickly reached a critical mass in the U.S. with one in every four smartphone owners using tablets during the three-month average period ending April 2012. The study also found that tablet users were nearly three times more likely to watch video on their device compared to smartphone users, with one in every 10 tablet users viewing video content almost daily on their device.

"Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," sys Mark Donovan, comScore senior vice president of Mobile. "It's not surprising to see that once consumers get their hands on their first tablet, they are using them for any number of media habits including TV viewing."

In just two years since the launch of the iPad, the first tablet to reach a meaningful market penetration, tablet adoption has exploded fueled by the introduction of new devices that appeal to various price and feature preferences. In April 2012, 16.5% of mobile phone subscribers used a tablet, representing an increase of 11.8 percentage points in the past year.

Growth in market penetration was even more apparent among the smartphone population with nearly one in four using a tablet device in April, an increase of 13.9 percentage points in the past year. A lower 10.4% of feature phone owners use a tablet, suggesting that smartphone ownership is highly predictive of tablet adoption in the current market.

A closer look at content consumption on tablets found that more than half of tablet users watched video and/or TV content on their device in April 2012, compared to just 20% of the smartphone audience, with larger screen sizes making tablets more conducive to video consumption than their smaller-screen cousins. Not only were tablet users more likely to watch video, but they were more likely to view video habitually with 18.9% of tablet users watching video content at least once a week, and 9.5% watching video nearly every day on their device. Of those viewing video at least once during the month, 26.7% paid to watch content, highlighting the tremendous monetization potential this platform represents for content providers.

TV viewers are increasingly wanting to watch the shows they want, when they want, where they want. The move to a la carte programming is eventually inevitable. I'm just not sure the network execs realize this year.

-- Dennis Sellers


Community Search:
MacTech Search:

Software Updates via MacUpdate

Between 2 Taps - Tap for Tap interview M...
Hello, and welcome back to Between 2 Taps, Tap for Tap’s Indie Dev interview series. [Read more] | Read more »
Facility 47 (Games)
Facility 47 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: You wake up alone and freezing in an icy cell. You try the cell door but it’s locked, it seems that you are stuck with no... | Read more »
The best Photoshop alternative on iPad
Instagram and Lightroom are great and all, but sometimes people need to get extra creative with their image editing.Like, Photoshop creative. If you're one of these people, take a look at our pick for the best mobile Photoshop experience on iPad... | Read more »
The Walking Dead: No Man’s Land guide -...
A new update for The Walking Dead: No Man’s Land was released last week, making it the perfect time for you to head back to your base and take out some walkers. Here’s the lowdown on what’s new to the game, and how to take advantage. [Read more] | Read more »
Goat Rider guide - Tips and tricks to st...
We've all been there. One second, we're riding high on a crazed goat, and the next, we've been tossed off it like someone who's no good at goat ridin'. [Read more] | Read more »
Real Boxing 2 CREED: How to become a gre...
Just in time for Rocky fans who can’t wait to see CREED, the latest movie, we have the official tie-in game,Real Boxing 2 CREED. It builds on the success of its predecessor and there’s lots to take in so we at 148apps thought we’d run you through... | Read more »
CoinOp Heroes 2 guide - How to build an...
CoinOp Heroes 2 justlaunched and, like all clickers, it's dangerously addictive stuff. You have to furiously tap your screen to defeat wave after wave of foes and earn an insane amount of cash to spend on character upgrades and an army of minions... | Read more »
Dr. Panda Firefighters (Education)
Dr. Panda Firefighters 1.0.1 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.1 (iTunes) Description: FIGHT FIRES AND SAVE THE DAY!Work together with Dr. Panda and his firefighting team to rescue his trapped... | Read more »
Puddle + (Games)
Puddle + 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Puddle is back in a new "+" edition featuring enhanced graphics, new videos and Apple TV support ! No IAP and No Ads. Dive into Puddle... | Read more »
Football Manager Mobile 2016 (Games)
Football Manager Mobile 2016 7.0.0 Device: iOS Universal Category: Games Price: $8.99, Version: 7.0.0 (iTunes) Description: Football Manager Mobile 2016 is designed to be played on the move and is the quickest way to manage your... | Read more »

Price Scanner via

Adorama Black Friday deals: Up to $400 off Ma...
Adorama has released their Black Friday deals for 2015. Save up to $400 on MacBook Pros, $200 on MacBooks and MacBook Airs, and $270 on iMacs. Use code RYBFDEAL during checkout to see these prices.... Read more
B&H Photo Deals: $200 off 12-inch 1.2GHz...
In addition to the B&H Photo Black Friday week sales we posted yesterday, B&H has lowered their price on two products to $200 off MSRP: - 12″ 1.2GHz Gray Retina MacBook: $1399 save $200 - 13... Read more
Best Buy Early Access: Today only, Up to $125...
Best Buy has iPad Air 2s on sale for up to $125 off MSRP and Apple Watch models on sale on their online store for up to $100 off MSRP with special codes through midnight CT tonight. Choose free... Read more
UPPERCASE DESIGNS Premium Ultra Thin Keyboard...
UPPERCASE Designs today announced its new Premium Ultra Thin Keyboard Protector and its Palm Rest Protector Set for the 12-inch MacBook. The accessories provide durable protection for the 12-inch... Read more
Al Jazeera Launches New iOS And Android Mobil...
Doha, Qatar based Al Jazeera has launched new mobile and tablet apps on the iOS and Android systems bringing the latest Al Jazeera news and programmes live together with on-demand personalisation.... Read more
B&H Photo Holiday Sale: Up to $250 off Ma...
B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their Holiday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off - 15″ 2.... Read more
Free Aura ‘Ultimate’ Mac App For Gmail Update...
Miami, Florida based Crosscoded has announced Aura 1.2.0, an update to the Mac app for Gmail. Aura mixes the power of a native client with the flexibility of the Gmail web app with support for up to... Read more
Apple Will Edge Closer to Samsung in Smartpho...
Total smartphone shipments for 2015 are projected to decline by 9.7% to 1.286 billion units, according to the latest report from global market research firm TrendForce. Though Chinese vendors have... Read more
Sidefari – Split Screen Multitasking In Safar...
Francisco Cantu’s Sidefari is a simple web browser designed to act as a companion to Safari on the iPad. With multitasking in iOS 9, Sidefari uses the new Safari View Controller to show an extra... Read more
12-inch MacBooks in stock for up to $120 off,...
Adorama has 12″ Retina MacBooks in stock for up to $120 off MSRP including free shipping plus NY & NJ sales tax only. For a limited time, Adorama will include a free Apple USB-C to USB Adapter,... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Merchant Operations Manager: *Apple* Pay -...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more than Read more
*Apple* Pay QA Manager - Apple Inc. (United...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more than Read more
Sr Software Engineer *Apple* Pay - Apple In...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more than Read more
Hardware Systems Architect - *Apple* Watch...
# Hardware Systems Architect - Apple Watch Job Number: 38449977 Santa Clara Valley, Califo ia, United States Posted: Apr. 16, 2015 Weekly Hours: **Job Summary** The Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.