Site icon

Apple entitled to share of Baidu ad sales


Baidu, which fields about 80% of China’s Web searches, says Apple will be entitled to a share of advertising sales after the Chinese company’s search-engine was added as part of a software upgrade for iPhones in China, reports “Bloomberg Businessweek” (

Apple said this week it will offer Baidu’s search-engine as an option for iPhone and iPad customers, and add Chinese- language support for its Siri voice technology.

The revenue-sharing agreement with Apple follows similar accords between Baidu and manufacturers of handsets that use the Android operating system, Wang Jing, vice president at Beijing-based Baidu, told “Bloomberg Businessweek.” He declined to disclose the commercial terms.

Exit mobile version