A company Apple might buy: Lytro
TweetFollow Us on Twitter

A company Apple might buy: Lytro

Since Apple has approximately 10 bazillion bucks in the bank, much of it allotted for strategic acquisitions, one company it MIGHT (I'll explain in a moment) make sense for Apple to purchase is Lytro (http:/www.lytro.com). The company has developed a new digital camera technology using sophisticated software algorithms and a special lens that literally allow you to choose the focused point in a picture, after it's already taken.

In Walter Isaacson's authorized biography of Steve Jobs, the Apple co-founder was quoted as saying that his desires for the future involved the reinvention of three industries: television, textbooks, and photography. The Apple TV and the rumored 'iTV" cover the former. iBooks and iBooks Author tackle the second. But what of the third industry: photography? Jobs purportedly did met with the CEO of Lytro, though we may never know why.

Last week, "iLounge" released its "New iPad Buyers' Guide." In the announcement (http://macte.ch/ZPVEs) of the guide's release, "iLounge" includes a two-page spread arguing that Apple may be working on a camera product of some sort.

If so, Lytro has the sort of "wow" factor that Apple products have. Unlike a conventional camera that captures a single plane of light, the Lytro camera captures the entire light field -- that is, all the light traveling in every direction in every point in space. By instantly capturing complete light field data, it gives you capabilities unavailable in a regular camera.

As mentioned, you can focus after the fact. You can focus and re-focus anywhere in a picture and at anytime. 

As the folks at Lytro point out, focusing after the fact means no auto-focus motor. No auto-focus motor means no shutter delay.

Perhaps Jobs never actually met with Lytro. If he did, perhaps it involved licensing their technology for current Apple products. However, if Jobs -- and now Tim Cook -- does have its eye on a standalone camera of some sort, Lytro would make a fine match for our favorite tech company.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Never Gone (Games)
Never Gone 1.0.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.2 (iTunes) Description: ###IMPPORTANT### Never Gone's HD art resources require devices with more than 1GB RAM, so please note that iPhone 4/4s, iPad 2/... | Read more »
INKS. (Games)
INKS. 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers of BAFTA-winning Lumino City comes INKS. INKS updates pinball for a new generation. It combines the joy of pinball with... | Read more »
How to maximise your profits in Bakery B...
Running a bakery can be an expensive venture. You’ll need to continuously upgrade your oven, your kitchen supplies, and even your ingredients to keep customers happy. Most of these renovations in Bakery Blitz cost a pretty penny, but we have a few... | Read more »
How to manage your time in Bakery Blitz
It can be tricky, especially when you risk burning your kitchen to the ground if you forget a cake in the oven, so make sure to use these time management tricks to keep your bakery running smoothly. Don’t collect the money right away [Read more] | Read more »
Model 15 (Music)
Model 15 1.0 Device: iOS iPhone Category: Music Price: $29.99, Version: 1.0 (iTunes) Description: The Moog Model 15 App is the first Moog modular synthesizer and synthesis educational tool created exclusively for iPad, iPhone and... | Read more »
How to deal with wind in Angry Birds Act...
Angry Birds Action! is a physics-based puzzler in which you're tasked with dragging and launching birds around an obstacle-littered field to achieve a set objective. It's simple enough at first, but when wind gets introduced things can get pretty... | Read more »
How to get three stars in every level of...
Angry Birds Action! is, essentially, a pinball-style take on the pull-and-fling action of the original games. When you first boot it up, you'll likely be wondering exactly what it is you have to do to get a good score. Well, never fear as 148Apps... | Read more »
The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read... | Read more »
How to upgrade your character in Spellsp...
So you’ve mastered the basics of Spellspire. By which I mean you’ve realised it’s all about spelling things in a spire. What next? Well you’re going to need to figure out how to toughen up your character. It’s all well and good being able to spell... | Read more »
5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon,... | Read more »

Price Scanner via MacPrices.net

Global Tablet Sales Slump Continues, iPad’s F...
Another miserable showing for the global slate tablet category in calendar Q1/16, with global tablet shipments falling another 1ten percent to 46.5 million units during the according to Strategy... Read more
Revel Systems to Showcase iPad POS Platform w...
Revel Systems, specialists in iPad Point of Sale management solution for brick-and-mortar retail, food businesses and more, today announced that it will showcase its innovative iPad Point of Sale... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Apple refurbished 2015 iMacs available for up...
Apple now has a full line of Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are... Read more
Indian Smartphone Market Grows Annually by 12...
India’s smartphone market grew by 12 percent year-over-year, with 24.4 million units shipping in Q1 2016. The top five vendors stayed the same, with Samsung in the lead, followed by Micromax, Intex... Read more
Get Notifications When Your Friend’s Phone Ba...
Calgary, Canada based Stonelight Pictures has announced the release of Battery Share 1.0.1, its new utility for iOS 9 supported devices. The company notes that people are spending more time on their... Read more
11-inch 1.6GHz/128GB MacBook Air on sale for...
Amazon has the current-generation 11″ 1.6GHz/128GB MacBook Air (sku MJVM2LL/A) on sale for $749.99 for a limited time. Their price is $150 off MSRP, and it’s the lowest price available for this model... Read more
Price drops on clearance 2015 13-inch MacBook...
B&H Photo has dropped prices on clearance 2015 13″ MacBook Airs by up to $250. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/4GB/128GB MacBook Air (MJVE2LL/A): $799, $200... Read more
Mac minis on sale for up to $100 off MSRP
B&H Photo has Mac minis on sale for up to $100 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $649 $50 off MSRP - 2.8GHz Mac mini... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for $130-$200 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1169 $130 off MSRP - 13″ 2.7GHz/... Read more

Jobs Board

Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation WHY YOU LL LIKE IT You ll be the Big Apple You ll solve problems You ll get to show your ability to handle the stress and Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.