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iGR: consumers willing to pay a bit more for an iPhone


An iGR survey suggests consumers intending to buy an iPhone would pay more than they would for an Android smartphone, reports “eWeek” (

Smartphone sales in May accounted for 71% of overall mobile handset sales, with basic phones representing just 28% of sales, according to data from iGR (, a market strategy consultancy focused on the wireless and mobile communications industry. The survey also found users intending on purchasing an iPhone are willing to pay US$11 more for the device compared with Google Android-based smartphone.

On average consumers were willing to pay $135.90 for an Apple iPhone. That compares to $124.65 for an Android device, according the iGR survey.

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